Product and Growth Marketing Manager
Eurofins
Director of Growth Marketing
First Due
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
CloudNode.jsWordPress
About the role
- Lead all performance marketing and digital optimization initiatives
- Own First Due website, performance marketing channels, SEO, and generative search optimization
- Build scalable demand generation strategies across acquisition and expansion
- Partner cross-functionally with product, content, and sales to develop campaigns
- Use analytics, AI-driven tools, and automation to drive measurable growth
- Architect growth marketing strategy for acquisition and customer expansion
- Build and manage integrated campaigns across SEM, SEO, ABM, email, webinars, paid syndication, social, events, and customer marketing
- Implement and optimize lead-to-opportunity funnel and conversion rate optimization
- Launch and maintain content optimization for generative search
- Plan, execute, and optimize paid campaigns across search, social, video, programmatic, and emerging platforms
- Oversee site updates, UX improvements, and technical benchmarking
- Maintain reporting dashboards for campaign performance, SEO, and site metrics
- Partner with operations to build predictable growth engine
- Work closely with product marketing, content, design, and sales; support sales enablement
- Mentor and manage marketing staff and oversee vendors and agencies
- Provide training on tools, platforms, and marketing best practices
Requirements
- 7+ years work experience
- Experience in growth, demand generation, or digital marketing in B2B technology (4–6 years listed under qualifications but header shows 7+ years)
- Bachelor’s degree from an accredited American school
- Authorization to work for any US employer in the United States (no sponsorship)
- Expertise in SEO, SEM, CRO, ABM, and integrated marketing
- Experience across enterprise, mid-market, and commercial segments
- Familiarity or connection with GovTech or public safety technology is a plus
- Excellent written and verbal communication skills; comfortable presenting to executives
- Highly collaborative, data-driven, results-oriented
- Familiarity with tools: Webflow, WordPress, Google/YouTube/Bing/LinkedIn/Facebook/Reddit Ads, Google Analytics, Search Console, Hotjar, Zoho PageSense, HubSpot, Salesforce, Zoho, Marketo, Pardot, 6Sense, DemandBase, SEMrush, Screaming Frog, ChatGPT, Claude, Gemini, Zapier, n8n, Figma
