Growth Marketing

• Lead all performance marketing and digital optimization initiatives
• Own First Due website, performance marketing channels, SEO, and generative search optimization
• Build scalable demand generation strategies across acquisition and expansion
• Partner cross-functionally with product, content, and sales to develop campaigns
• Use analytics, AI-driven tools, and automation to drive measurable growth
• Architect growth marketing strategy for acquisition and customer expansion
• Build and manage integrated campaigns across SEM, SEO, ABM, email, webinars, paid syndication, social, events, and customer marketing
• Implement and optimize lead-to-opportunity funnel and conversion rate optimization
• Launch and maintain content optimization for generative search
• Plan, execute, and optimize paid campaigns across search, social, video, programmatic, and emerging platforms
• Oversee site updates, UX improvements, and technical benchmarking
• Maintain reporting dashboards for campaign performance, SEO, and site metrics
• Partner with operations to build predictable growth engine
• Work closely with product marketing, content, design, and sales; support sales enablement
• Mentor and manage marketing staff and oversee vendors and agencies
• Provide training on tools, platforms, and marketing best practices

Director of Growth Marketing

Job Level

Tech Stack

About the role

Requirements

Enterprise AI Sales Director

Director, Performance Analytics

Events Marketing Manager

Digital Designer

Art Director | Web Design