Content Marketing Manager

• 制定並執行社群操作策略，設立明確的目標、時程、KPI，以及基於數據的操作策略。
• 主導社群活動規劃與執行，包含口碑推廣計畫，確保與 2026 品牌目標一致。
• 嘗試多元社群內容，透過各種測試來優化訊息、形式與互動方式。
• 追蹤與分析表現，具備數據解讀能力，透過反覆測試和持續迭代，提升品牌在社群上的聲量。
• 塑造並傳遞品牌故事，有品牌認知及說故事的能力，能成功在社群管道引起共鳴。
• Develop and execute Owned Social strategies, with clear goals, timelines, KPIs, and investment rationale backed by data.
• Lead campaign planning and execution, including word-of-mouth initiatives, ensuring alignment with 2026 brand goals.
• Experiment with social content, launching various tests to refine messaging, formats, and engagement tactics.
• Track and analyze performance, extracting insights to inform iteration and improve ROI on brand investments.
• Shape and deliver brand narratives, ensuring consistency across channels and resonance with local audiences.

Brand & Content Marketing Manager

Content Specialist