Sr. Director, Demand Planning
Deckers Brands
Product Innovation and Strategy Manager – Launch and Scale, CPG Brands
Pearl West
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
- Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
- Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
- Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
- Ensure compliance & quality control – manage regulatory requirements across categories and markets.
- Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
- Launch X new products per quarter on-time and within budget.
- Achieve target gross margin % on new launches.
- Deliver X% revenue contribution from new products within 12 months.
- Reduce time-to-market by X% compared to industry benchmarks.
- Maintain 100% compliance and quality standards across launches.
Requirements
- Proven experience in end-to-end product development (CPG, beauty, health, supplements, or related industries)
- Strong supplier management & sourcing skills
- Excellent project management and cross-functional leadership
- Ability to balance speed, quality, and cost in execution
- Strong business acumen and P&L awareness
- Regulatory knowledge in beauty, supplements, or food categories (nice-to-have)
- Experience in Amazon / DTC product launches (nice-to-have)
- Startup or high-growth environment background (nice-to-have)
- 5+ years in product development or brand management
- Bachelor’s degree in Business, Supply Chain, or related field
