Pearl West

Manager

• Manage product listings – Create, edit, and optimize product listings to ensure accuracy, compliance, discoverability, and alignment with brand standards.
• Maintain product pricing & profitability – Monitor and adjust product pricing based on cost of goods, platform fees, and marketing performance.
• Track SKU-level profitability to ensure margin targets are met and flag underperforming listings for review.
• Enroll in TikTok campaigns – Submit eligible SKUs into promotional campaigns, track enrollment windows, monitor discount structures, and evaluate campaign performance impact.
• Monitor shop health & violations – Proactively track shop warnings, product takedowns, and policy violations. Resolve issues swiftly to maintain optimal account health and minimize disruption.
• Analyze performance metrics – Review key analytics including sales velocity, traffic, conversion rate, and top-performing SKUs. Identify trends, surface anomalies, and recommend optimizations.
• Track & report daily numbers – Deliver daily reports summarizing performance across all active shops. Highlight wins, red flags, campaign outcomes, and emerging opportunities.
• Test product imagery & listings – Collaborate with creative teams to A/B test product images and listing copy. Track impact on click-through and conversion rates to inform future iterations.
• Stay updated on platform features – Keep current with TikTok Shop updates, seller tools, algorithm shifts, and feature rollouts. Evaluate and implement relevant changes to improve backend workflows.
• Coordinate with marketing & ops – Liaise with creators, marketers, and operations teams to ensure product listings are synchronized with inventory status, campaign schedules, and promotional goals.

Shop Admin Manager

Financial Planning and Analysis

• Financial Reporting & Analysis — The Core of the Role
• Own monthly financial close deliverables (P&L, balance sheet, cash flow)
• Consolidate reporting across 6 brands with clear variance analysis and commentary on trends
• Build and maintain rolling forecasts, quarterly budgets, and cash flow projections
• Partner with channel managers to track revenue, margins, and ROI
• Monitor and transfer cash balances across accounts to optimize yield

Senior Financial Analyst

Ecommerce

• Respond promptly and professionally to customer inquiries via email, chat, and social media (Instagram, TikTok, Facebook, FreshDesk, etc.)
• Provide real-time, empathetic, and solution-oriented support while maintaining consistent brand tone and service standards
• Handle returns, exchanges, refunds, order modifications, subscription management, and product inquiries across multiple sales channels (e.g., brand websites, Amazon, TikTok Shop, Walmart) using connected fulfillment and order management tools
• Manage subscription changes, cancellations, renewals, and billing inquiries
• Coordinate with 3PL partners (third-party fulfillment providers) and internal teams to resolve fulfillment, shipping, or product quality issues quickly
• Track and report daily support performance metrics (response time, resolution rate, CSAT/NPS and other productivity measures)

Senior Customer Service & Support Specialist, eCommerce Brands

Video Editor

• Edit Direct Response Videos
• Produce engaging edits for formats like VSLs, UGC ads, and short-form content that drive results.
• Source & Integrate B-Roll
• Find high-quality, relevant footage from external sites to enhance storytelling and keep visuals dynamic.
• Create Iterations of Winning Ads
• Take top-performing creatives and rework them into new variations for ongoing testing and scaling.
• Follow High-Converting Editing Principles
• Implement best practices for pacing, structure, transitions, hooks, and calls to action to maximize viewer engagement.
• Maintain Visual Consistency & Brand Quality
• Ensure all output adheres to brand style guidelines and maintains a polished, professional look.
• Collaborate with Creative & Strategy Teams
• Work closely with Creative Strategists, marketers, and designers to execute concepts with speed and quality.

Ad Creative Video Editor

Influencer Marketing

• Build, manage, and scale a high-performing creator acquisition and retention system for TikTok Shops
• Source creators directly and grow relationships with TAPs and creator agencies
• Put creators on monthly retainers, hybrid commission models, or CPA arrangements
• Own creator pipelines end-to-end—from outreach and negotiation to content briefing and performance feedback
• Recruit net-new creators weekly and manage a structured creator pipeline with performance tracking
• Manage full-funnel campaign execution from content brief development to creator onboarding and product fulfillment
• Create and nurture an engaged creator community through Slack, Discord, or private groups
• Analyze creator performance (CTR, CPA, ROAS), deliver feedback, and optimize
• Work cross-functionally with growth, creative, and media teams to integrate creator content into paid campaigns and whitelisting
• Focus on scaling winners and eliminating underperformers quickly
• Report on KPIs including # active creators, content volume, CPA/ROAS, new signups, TAP contribution, retention rate, time-to-first sale

TikTok Shop Creator Manager

Strategy

• Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
• Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
• Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
• Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
• Ensure compliance & quality control – manage regulatory requirements across categories and markets.
• Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
• KPIs: Launch X new products per quarter on-time and within budget; Achieve target gross margin % on new launches; Deliver X% revenue contribution from new products within 12 months; Reduce time-to-market by X% compared to industry benchmarks; Maintain 100% compliance and quality standards across launches.
• Success Benchmarks (30-60-90 Days): Deep dive into current brands, product pipeline, and supplier ecosystem; Build relationships with cross-functional teams; Take ownership of ongoing product development projects; Lead your first product launch from concept to release; Establish a repeatable product development framework for future launches.

Product Innovation and Strategy Manager – CPG Brands, Launch and Scale

• Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
• Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
• Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
• Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
• Ensure compliance & quality control – manage regulatory requirements across categories and markets.
• Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
• Launch X new products per quarter on-time and within budget.
• Achieve target gross margin % on new launches.
• Deliver X% revenue contribution from new products within 12 months.
• Reduce time-to-market by X% compared to industry benchmarks.
• Maintain 100% compliance and quality standards across launches.

Product Innovation and Strategy Manager – Launch and Scale, CPG Brands

Performance Marketing

• Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands
• Perform daily campaign optimization: analyze performance, shift budgets, and optimize ads based on ROAS, TACOS, and contribution margin
• Build and maintain keyword strategies and ASIN targeting structures
• Design and run rigorous A/B tests across creatives, copy, bidding, and targeting settings
• Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launches
• Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
• Manage ad tech and tooling (Amazon Ads Console, Google Ads, Perpetua, Pacvue, Helium10, bulk sheets, automation scripts, analytics)
• Drive brand-level P&L contribution and ad spend efficiency to hit margin targets
• Systematize processes: document playbooks, build SOPs, and mentor junior team members
• Audit and ramp campaigns, launch full-funnel strategies, and take full ownership of budget, execution, and results within 30-90 day success benchmarks

Head of PPC Strategy – Amazon, Google

• Own performance marketing across Amazon and Google for multi-brand ad accounts
• Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max)
• Daily campaign optimization: analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin
• Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale
• Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings
• Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules
• Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
• Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio)
• Drive ad spend efficiency and help achieve margin targets for each brand
• Document processes, build SOPs, and mentor junior team members as we scale
• KPIs include: Maintain or reduce Amazon TACOS by 10% within 90 days; Sustain 4x blended ROAS across Google campaigns; Grow non-branded traffic by 20% QoQ; Optimize campaigns to reduce wasted spend by 15% monthly; Launch and document at least 5 meaningful tests per month
• 30-60-90 day benchmarks: Audit all current campaigns and identify improvements; Launch full-funnel search and shopping strategies; Reduce low-performing ad spend; Roll out weekly reporting; Hit contribution margin goals for at least 2 brands; Take full ownership of Amazon and Google paid media

Head of Paid Media Growth – Amazon & Google

• Take full ownership of the customer lifecycle across Pearl West's DTC brands to maximize LTV
• Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands
• Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms
• Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention
• Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities
• Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance
• Build retention reports, dashboards, and insights that guide business decisions and improve performance over time
• Ensure high deliverability and performance of all communications across retention channels
• Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies
• Report directly into the marketing/growth leadership team and deliver monthly retention performance insights and recommendations

Lifecycle Marketing Manager – Retention Strategy, E-commerce

Brand Manager

High-Level Amazon Brand Manager role for Philippine-based operator; Full ownership of Amazon P&L; Drive revenue growth and hit aggressive MoM sales goals; Manage Amazon advertising and PPC to reduce ACoS and increase TACoS efficiency; Launch and scale products, own ASIN launches and listing creation; Conversion optimization for listings and storefront; Use tools like Helium10, Seller Central, Excel/Sheets for data-driven decisions; Operations oversight including inventory forecasts and FBA shipments; Coordinate with creative, logistics, and growth teams; Team leadership and collaboration

• Own performance marketing across Amazon and Google for multiple Pearl West brands.
• Drive full-funnel PPC strategy and execute daily campaign optimization (Search, Shopping, Performance Max, Amazon).
• Build and maintain keyword and ASIN targeting structures for efficient acquisition and scale.
• Run rigorous A/B tests across creatives, copy, bidding strategies, and targeting settings.
• Collaborate with Creative, Brand Managers, and Ops to align ads with inventory, pricing, and product launches.
• Manage tools and tech (Amazon Ads Console, Google Ads, Perpetua, Pacvue, Helium10, bulk sheets, automation scripts, Data Studio).
• Own campaign dashboards, weekly reporting, and provide actionable insights to leadership.
• Drive ad spend efficiency and contribution margin targets; build playbooks, SOPs, and mentor junior team members.
• KPIs include reducing Amazon TACOS by 10% within 90 days, sustaining 4x blended Google ROAS, growing non-branded traffic 20% QoQ, reducing wasted spend 15% monthly, and launching 5 meaningful tests per month.