Pearl West

Strategy

• Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
• Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
• Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
• Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
• Ensure compliance & quality control – manage regulatory requirements across categories and markets.
• Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
• KPIs: Launch X new products per quarter on-time and within budget; Achieve target gross margin % on new launches; Deliver X% revenue contribution from new products within 12 months; Reduce time-to-market by X% compared to industry benchmarks; Maintain 100% compliance and quality standards across launches.
• Success Benchmarks (30-60-90 Days): Deep dive into current brands, product pipeline, and supplier ecosystem; Build relationships with cross-functional teams; Take ownership of ongoing product development projects; Lead your first product launch from concept to release; Establish a repeatable product development framework for future launches.

Product Innovation and Strategy Manager – CPG Brands, Launch and Scale

Ecommerce

• Take full ownership of the customer lifecycle across Pearl West's DTC brands to maximize LTV
• Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands
• Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms
• Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention
• Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities
• Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance
• Build retention reports, dashboards, and insights that guide business decisions and improve performance over time
• Ensure high deliverability and performance of all communications across retention channels
• Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies
• Report directly into the marketing/growth leadership team and deliver monthly retention performance insights and recommendations

Lifecycle Marketing Manager – Retention Strategy, E-commerce

Performance Marketing

• Own performance marketing across Amazon and Google for multi-brand ad accounts
• Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max)
• Daily campaign optimization: analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin
• Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale
• Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings
• Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules
• Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
• Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio)
• Drive ad spend efficiency and help achieve margin targets for each brand
• Document processes, build SOPs, and mentor junior team members as we scale
• KPIs include: Maintain or reduce Amazon TACOS by 10% within 90 days; Sustain 4x blended ROAS across Google campaigns; Grow non-branded traffic by 20% QoQ; Optimize campaigns to reduce wasted spend by 15% monthly; Launch and document at least 5 meaningful tests per month
• 30-60-90 day benchmarks: Audit all current campaigns and identify improvements; Launch full-funnel search and shopping strategies; Reduce low-performing ad spend; Roll out weekly reporting; Hit contribution margin goals for at least 2 brands; Take full ownership of Amazon and Google paid media

Head of Paid Media Growth – Amazon & Google

• Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands
• Perform daily campaign optimization: analyze performance, shift budgets, and optimize ads based on ROAS, TACOS, and contribution margin
• Build and maintain keyword strategies and ASIN targeting structures
• Design and run rigorous A/B tests across creatives, copy, bidding, and targeting settings
• Collaborate with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launches
• Own campaign dashboards and reporting flows; provide actionable insights to leadership weekly
• Manage ad tech and tooling (Amazon Ads Console, Google Ads, Perpetua, Pacvue, Helium10, bulk sheets, automation scripts, analytics)
• Drive brand-level P&L contribution and ad spend efficiency to hit margin targets
• Systematize processes: document playbooks, build SOPs, and mentor junior team members
• Audit and ramp campaigns, launch full-funnel strategies, and take full ownership of budget, execution, and results within 30-90 day success benchmarks

Head of PPC Strategy – Amazon, Google

• Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
• Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
• Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
• Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
• Ensure compliance & quality control – manage regulatory requirements across categories and markets.
• Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
• Launch X new products per quarter on-time and within budget.
• Achieve target gross margin % on new launches.
• Deliver X% revenue contribution from new products within 12 months.
• Reduce time-to-market by X% compared to industry benchmarks.
• Maintain 100% compliance and quality standards across launches.

Product Innovation and Strategy Manager – Launch and Scale, CPG Brands

• Own performance marketing across Amazon and Google for multiple Pearl West brands.
• Drive full-funnel PPC strategy and execute daily campaign optimization (Search, Shopping, Performance Max, Amazon).
• Build and maintain keyword and ASIN targeting structures for efficient acquisition and scale.
• Run rigorous A/B tests across creatives, copy, bidding strategies, and targeting settings.
• Collaborate with Creative, Brand Managers, and Ops to align ads with inventory, pricing, and product launches.
• Manage tools and tech (Amazon Ads Console, Google Ads, Perpetua, Pacvue, Helium10, bulk sheets, automation scripts, Data Studio).
• Own campaign dashboards, weekly reporting, and provide actionable insights to leadership.
• Drive ad spend efficiency and contribution margin targets; build playbooks, SOPs, and mentor junior team members.
• KPIs include reducing Amazon TACOS by 10% within 90 days, sustaining 4x blended Google ROAS, growing non-branded traffic 20% QoQ, reducing wasted spend 15% monthly, and launching 5 meaningful tests per month.

Head of PPC Strategy

Brand Manager

High-Level Amazon Brand Manager role for Philippine-based operator; Full ownership of Amazon P&L; Drive revenue growth and hit aggressive MoM sales goals; Manage Amazon advertising and PPC to reduce ACoS and increase TACoS efficiency; Launch and scale products, own ASIN launches and listing creation; Conversion optimization for listings and storefront; Use tools like Helium10, Seller Central, Excel/Sheets for data-driven decisions; Operations oversight including inventory forecasts and FBA shipments; Coordinate with creative, logistics, and growth teams; Team leadership and collaboration