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Pearl West

Creator Manager – Influencer Growth Engine

Pearl West

TikTok Shop Creator Manager responsible for scaling influencer acquisition and retention. Building and managing a revenue-generating creator network in a fast-paced environment.

Posted 6/10/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent.
  • Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output.
  • Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion.
  • Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking.
  • Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment.
  • Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention.
  • Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers.
  • Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy

Requirements

What you’ll need
  • 2–4 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs
  • Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks
  • Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models
  • Deep understanding of TikTok’s creator ecosystem, algorithm dynamics, content formats, and eComm integrations
  • Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking
  • Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms
  • Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns

Benefits

Comp & perks
  • Medical, dental, vision, mental health
  • Creator test budget
  • Flexible PTO
  • Learning stipends
  • Team offsites

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creator marketinginfluencer marketingperformance trackingnegotiation skillscampaign executioncontent brief developmentperformance-based compensation modelsanalytical mindsetROI evaluationfunnel metrics
Soft Skills
relationship managementcommunity buildingmotivationfeedback loopscross-functional collaboration