Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch.
Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps.
Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns.
Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems.
Ensure compliance & quality control – manage regulatory requirements across categories and markets.
Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks.
KPIs: Launch X new products per quarter on-time and within budget; Achieve target gross margin % on new launches; Deliver X% revenue contribution from new products within 12 months; Reduce time-to-market by X% compared to industry benchmarks; Maintain 100% compliance and quality standards across launches.
Success Benchmarks (30-60-90 Days): Deep dive into current brands, product pipeline, and supplier ecosystem; Build relationships with cross-functional teams; Take ownership of ongoing product development projects; Lead your first product launch from concept to release; Establish a repeatable product development framework for future launches.
Requirements
Proven experience in end-to-end product development (CPG, beauty, health, supplements, or related industries).
Strong supplier management & sourcing skills.
Excellent project management and cross-functional leadership.
Ability to balance speed, quality, and cost in execution.
Strong business acumen and P&L awareness.
5+ years in product development or brand management.
Bachelor’s degree in Business, Supply Chain, or related field.
Nice-to-have: Regulatory knowledge in beauty, supplements, or food categories.
Nice-to-have: Experience in Amazon / DTC product launches.
Nice-to-have: Startup or high-growth environment background.