SonderMind

Lifecycle Marketing Operations Associate

SonderMind

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado

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Salary

💰 $65,000 - $75,000 per year

Job Level

JuniorMid-Level

Tech Stack

AndroidiOS

About the role

  • Build, test, and launch lifecycle communications, including email, SMS, in-app, and push messaging, utilizing Iterable.
  • Perform quality assurance of campaigns with a strong attention to detail.
  • Manage audiences and segmentation lists, ensuring list health and accuracy.
  • Maintain and manage A/B testing roadmap and recommend testing opportunities based on data-driven insights.
  • Deliver reporting of marketing campaign results to internal stakeholders.
  • Troubleshoot and participate in root cause analyses, defining and implementing improvement recommendations.
  • Scope, manage, and deliver campaigns from intake to execution.
  • Maintain and optimize marketing campaign processes to improve efficiency.
  • Align with internal stakeholders, such as product and engineering, on process, workflows, execution, and enablement.
  • Gain proficiency in SonderMind’s marketing tools and processes, particularly Iterable.
  • Fully manage the campaign process from intake to execution.
  • Take ownership of A/B testing, using data to suggest optimizations.
  • Deliver performance reports with actionable insights and implement process improvements.
  • Drive strategic optimizations, refine workflows, and contribute to cross-functional collaboration.

Requirements

  • 3-5 years of experience in email marketing, marketing operations, marketing coordinator, or a similar role. Start-up experience is a plus.
  • Experience with marketing automation platforms (e.g., Iterable, CustomerIO, Braze). Iterable experience is preferred.
  • Strong analytical skills with the ability to interpret data and create reports. Experience with Looker is a plus.
  • Excellent project management and organizational skills with a knack for process improvement.
  • Able to manage multiple stakeholders and priorities simultaneously.
  • A bachelor's degree in Marketing, Business, or a related field is preferred.