Product Marketing

• Go-to-Market Leadership
• Help define positioning, messaging, and GTM strategy for Sonatype’s software supply chain security solutions.
• Partner with Product Management to align on roadmap priorities for future product line extensions (e.g. agentic AI, free-to-paid business models, and more) —using AI to analyze market demand, competitor moves, and emerging threat trends.
• Define value propositions that resonate with developer and security audiences.
• Coordinate and manage product launches, ensuring cross-functional alignment and strong market impact.
• Partner with the broader Marketing team to design and execute integrated campaigns that drive demand both for new customers and for expansion within our existing installed base.
• AI-Enhanced Content & Storytelling
• Use AI technology to research and produce solution briefs, sales decks, website content, webinars, video content, and whitepapers.
• Build and continuously refresh thought leadership around open-source risk and software supply chain resilience—combining AI-driven insights with your own expertise.
• Optimize Sonatype’s web presence with clear, differentiated product messaging that supports discovery and conversion.
• Serve as an evangelist for Sonatype solutions at events, webinars, and in industry media.
• Sales & Customer Enablement
• Develop AI-assisted enablement tools (battlecards, competitive tear-downs, objection handling guides, demo scripts).
• Help train Sales and Customer Success teams to position our products effectively against competitors.
• Market & Competitive Intelligence
• Monitor evolving threat vectors and competitive offerings in the software supply chain security market.
• Use AI to process large data sets (malware incidents, package statistics, regulatory updates) into actionable market intelligence.

Product Marketing Manager

Director, Product Marketing

AI Product Marketing Manager

Director of Product Marketing – Monetization

GTM Ops – AI

Founding Product Marketing Manager