Director, Brand and Site Marketing
GBTA | Global Business Travel Association
Cloud
Salary
💰 $122,000 - $168,000 per year
Job Level
Mid-LevelSenior
Tech Stack
CloudCyber Security
About the role
- Develop and maintain the GTM content framework, including taxonomy, tagging, version control, and archiving policies.
- Partner with cross-functional leaders to identify content gaps and ensure resources are aligned to business priorities.
- Ensure all content meets brand, messaging, and compliance standards before publication.
- Lead end-to-end content programs tied to GTM events, product launches, and enablement initiatives, driving timelines, stakeholder coordination, and high-quality final deliverables.
- Build and manage the GTM content calendar to align with sales cycles, marketing campaigns, and enablement milestones.
- Own the content intake, prioritization, and publishing process for LMS and CMS platforms (and internal equivalents).
- Optimize discoverability and usability of content within enablement platforms and AI search experiences.
- Partner with Enablement and GTM field teams to measure content effectiveness (e.g. usage, engagement, deal impact) and adjust strategy accordingly.
- Provide regular enablement communications, highlighting new, updated, or high-value content.
- Serve as the admin for internal LMS, including WorkRamp and Skilljar. Be the point of contact with LMS vendors for day-to-day communications.
- Own end-to-end technical configuration of LMS, including creating and managing user accounts and troubleshooting issues.
- Develop and distribute regular LMS usage and learning progress reports for GTM leadership; track course completion, certification rates, and learner engagement.
- Establish and report on KPIs for content program success (e.g. time-to-publish, adoption rates, content performance).
- Drive continuous improvement in content workflows, tooling, and stakeholder engagement models.
- Collaborate within GTM Excellence Operations, RevOps, and IT teams to integrate LMS and content into the broader enablement tech stack.
Requirements
- 5+ years of experience in program management, content management, enablement, or related GTM operations roles in a B2B SaaS or cybersecurity environment.
- Proven experience managing cross-functional programs with multiple stakeholders and tight deadlines.
- Strong understanding of GTM motions, sales enablement best practices, and content lifecycle management.
- Experience with sales enablement platforms (Highspot, Seismic, or equivalent) and content management systems.
- Exceptional project management skills with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills, with an eye for detail and brand consistency.
- Data-driven mindset; comfortable using analytics to measure and improve program outcomes.
- Comfortable navigating ambiguity and rapidly shifting priorities.
- Experience with AI tools or platforms and interest in AI-driven productivity.
