Corelight

Global Channel Marketing Manager

Corelight

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $138,000 - $185,000 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudCyber SecurityFirewallsGo

About the role

  • Develop and Execute Global Channel Marketing Strategies and Programs: Design and lead scalable channel marketing programs aligned with the company\'s cybersecurity platform and Ideal Customer Profile.
  • Drive Global Channel Go-to-Market (GTM) Initiatives: Develop and implement go-to-market strategies and marketing programs with channel partners that highlight our ‘better together’ value propositions.
  • Regional Alignment and Localization: Collaborate with regional marketing leaders in North America, EMEA, and APAC to localize campaign assets, synchronize calendars, and support region-specific partner priorities.
  • Campaign Execution: Deploy integrated marketing campaigns, partner nurture programs, and joint demand-gen efforts across all key geographies.
  • Partner Enablement: Develop and maintain globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications.
  • Events and Sponsorships: Partner with Field Marketing to help drive global and regional partner event strategies, ensuring consistent messaging and strategic presence.
  • Performance Metrics and Optimization: Track KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies. Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment.
  • Content Creation and Distribution: Collaborate with internal teams to create and distribute partner marketing assets, including datasheets, email templates, battle cards, and campaign kits. Assist with the administration of the partner portal and ensure content is up-to-date and accessible.
  • Cross-Functional Leadership: Liaise with Channel Sales & Sales Engineering, Product Marketing, Field Marketing, Corporate Comms, Brand teams, and Operations to ensure cohesive GTM execution.
  • Platform Management: Utilize CRM systems (like Salesforce) and partner portals to scale communications and measure partner performance.
  • Budget Management: Manage budgets and partner Market Development Funds (MDF) to maximize impact and optimize spending.

Requirements

  • Proven Experience: 6–10 years of B2B marketing experience with 5+ years in channel or partner marketing roles.
  • Cybersecurity Industry Expertise: Strong understanding of the cybersecurity landscape, including emerging threats, solutions, and key trends.
  • Channel Ecosystem Knowledge: Deep understanding of channel ecosystems, including Value Added Resellers (VARs), Service Providers (SPs), Managed Security Service Providers (MSPs), and global alliances.
  • Global Program Management: Proven track record managing global channel programs with coordination across multiple regions (e.g., North America, EMEA, and APAC).
  • Communication and Collaboration Skills: Outstanding written and verbal communication skills with experience in cross-regional collaboration.
  • Project Management Expertise: Top-notch project management skills, including the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
  • Marketing Technology Proficiency: Familiarity with marketing automation platforms, CRM systems (like Salesforce and Hubspot), and partner portals.
  • Data Analysis and Reporting: Analytical mindset with experience tracking and reporting on campaign performance metrics, partner engagement, and ROI to inform future strategy and optimization.
  • Ability to travel up to 50% of the time
  • Located in the United States with proximity to major airport
  • Educational Background: Bachelor\'s degree in Marketing, Business, or a related field; an MBA is highly desired.