CRM Marketing Specialist
Uphold
SQLWeb3
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Develop data-driven retention strategies to increase active users and reduce churn.
- Lead CRM, bonusing, and lifecycle engagement strategies across MarketRaces and Sweepluxe.
- Design automated retention campaigns (emails, push, SMS, in-app) and build player lifecycle journeys.
- Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions; run A/B tests.
- Develop VIP and high-value player retention strategies and personalize offers for top depositors.
- Identify early signs of churn using behavioral analytics and predictive modeling; create win-back campaigns.
- Track retention KPIs (DAU, MAU, D1/D7/D30 retention, LTV, churn); use analytics tools and present reports to leadership.
- Ensure strategies align with gambling regulations and responsible gaming; collaborate with customer support and KYC to prevent fraud.
Requirements
- 5+ years of experience in retention, CRM, or lifecycle marketing in social casino or sweepstakes products (U.S. market).
- Strong knowledge of FastTrack CRM or similar tools, including Gamification setup.
- Deep understanding of bonus mechanics, lifecycle marketing, and sweeps compliance.
- Analytical mindset and comfort working with performance data (Google Analytics, Mixpanel, Amplitude, Power BI, SQL).
- Excellent communication and copywriting skills for segmented audiences.
- Highly self-driven, able to thrive in a fully remote, fast-paced environment.
- Must be fully committed, proactive, and ready to take full ownership of retention efforts.
- English level B2/C1 – professional written and verbal communication with stakeholders.
