Uphold

CRM Marketing Specialist

Uphold

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $70,000 per year

Job Level

JuniorMid-Level

Tech Stack

SQLWeb3

About the role

  • Uphold is a financial technology company providing on-chain payments, banking and investments to customers in 140+ countries.
  • Role: Marketing Automation Specialist on CRM team focused on execution and optimization of customer communications across email, push, SMS, and in-app.
  • Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging.
  • Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io.
  • Design and implement advanced segmentation using behavioral, transactional, and real-time data.
  • Support end-to-end campaign setup including triggers, delays, conditionals, and personalization.
  • Maintain campaign documentation, tracking, and reporting.
  • Partner with engineering and data teams to expand and maintain integrations and event tracking.
  • Collaborate with Product, Engineering, Content, and Data teams to ensure alignment.
  • Monitor campaign performance, run A/B tests, and identify automation opportunities to scale campaign delivery.

Requirements

  • 2-5 years of experience in CRM, marketing automation, or lifecycle marketing
  • Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)
  • HTML/CSS knowledge
  • Strong attention to detail and QA discipline in campaign execution
  • Familiarity with segmentation, triggers, personalization, and journey building
  • Comfortable working with campaign performance metrics, dashboards, and reporting tools
  • Strong organizational and project management skills
  • Ability to work cross-functionally with marketing, product, engineering, and data teams
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
  • Bonus: Experience working in fintech or finance-related industries
  • Bonus: Personal and professional experience in blockchain and crypto is a plus
  • Bonus: Experience with Customer.IO
  • Bonus: Experience with Pipedrive
  • Bonus: Strong data analysis skills, including SQL