Snowflake

Senior Marketing Operations Manager – Lead, Data Management

Snowflake

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $148,000 - $206,800 per year

Job Level

Senior

Tech Stack

CloudSQL

About the role

  • Define and own the strategic roadmap for the entire marketing-to-sales funnel, identifying architectural improvements, process innovation, and technological advancement
  • Act as the lead strategic partner to Marketing, Sales Development, and Sales Operations leadership to drive alignment and scale operations
  • Pioneer exploration and application of new technologies, including AI-driven solutions for lead qualification, data enrichment, and funnel efficiency
  • Present strategy, key insights, performance metrics, and recommendations to executive leadership
  • Architect and own the systems and logic governing the end-to-end prospect journey across go-to-market systems
  • Lead cross-functional initiatives to analyze and re-imagine funnel performance and implement strategic programs
  • Establish and preside over a center of excellence for lead management, defining best practices and ensuring adoption
  • Design and enforce a comprehensive data governance strategy to ensure data quality, privacy, and accessibility within Snowflake Data Cloud
  • Lead strategy for data enrichment and hygiene programs; evaluate and deploy tools and processes
  • Partner with Data Engineering and Business Intelligence leaders to ensure marketing data infrastructure is reliable and strategic

Requirements

  • 10+ years of progressive experience in Marketing Operations or a related field
  • Proven experience architecting and owning the go-to-market technology stack, particularly Salesforce, Marketo (or equivalent), and lead management platforms like LeanData
  • Strategic mindset with the ability to translate executive-level business goals into a concrete operational roadmap and technical requirements
  • Demonstrated success in leading large-scale, cross-functional projects that delivered measurable improvements in funnel performance and data quality
  • Strong leadership and influencing skills; ability to build consensus among senior leaders and drive organizational change without direct authority
  • Deep expertise in data governance, data modeling, and privacy regulations (GDPR, CCPA)
  • Proficiency in SQL and strong understanding of data warehousing concepts
  • Interest and understanding of how AI and emerging technologies can be applied to marketing operations
  • Must follow company confidentiality and security standards for handling sensitive data