Product Marketing and Communications Specialist
Accelerated Focus
Customer Communications Manager
Simpplr
full-time
Posted on:
Location Type: Office
Location: Gurugram • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead and execute post-sales lifecycle communications, delivering timely and relevant messaging that supports onboarding, training, maturity, and renewal stages.
- Build segmented and role-based email journeys that support product education and ongoing adoption.
- Manage and maintain a communications calendar that aligns with key lifecycle moments, product updates, and strategic initiatives.
- Own the customer newsletter, in-app announcements, educational campaign calendar, and engagement-driven content series.
- Develop scalable communication journeys that guide customers through to advocacy and engagement in programs like user groups, events, reviews, case studies, and referrals.
- Maintain brand voice and style across all customer communications.
- Identify scalable content (e.g. infographics, guides, demo videos) for onboarding journeys, product education, and role-based adoption.
- Develop scalable content and communications for onboarding journeys, product education, and role-based enablement.
- Partner with Product Marketing, Customer Success, and Customer Enablement to craft product release communications, feature launch emails, and in-app messages that drive feature awareness and usage.
- Develop campaigns that proactively educate customers on new capabilities and lesser-known features and promote learning/training materials, webinars, and events.
- Collaborate with Marketing and Revenue teams to create communications that support upsell/cross-sell opportunities and design email nurtures and in-product messages for add-ons and expansion use cases.
- Segment and personalize messages based on customer profile, lifecycle stage, and engagement metrics.
- Work closely with Customer Success, Product Marketing, Product Management, and Enablement to align on messaging strategy and voice.
- Support Simpplr’s broader customer advocacy and education initiatives through content contributions and communication planning.
Requirements
- 4+ years in customer communications, lifecycle marketing, customer enablement, or B2B SaaS marketing.
- Exceptional writing skills with the ability to make complex product features easy to understand.
- Experience designing role-based, segmented communications that resonate with different personas.
- Familiarity with tools like Marketo, Gainsight, Salesforce, and similar platforms.
- Strong analytical mindset—you know how to assess performance, iterate, and scale what works.
- Bonus: Experience in internal communications, employee experience, or workplace tech.
- Bonus: Passion for helping internal communicators and HR professionals succeed.
- Bonus: Past success influencing expansion and retention metrics through communications.
Benefits
- Join a mission-driven team transforming how people experience work.
- Work with world-class colleagues who care deeply about company culture and customer outcomes.
- Make a real impact on a platform used daily by thousands of employees across the globe.
- Hub-Hybrid-Remote flexible work model offering role-based flexibility (Hub, Hybrid, Remote).
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer communicationslifecycle marketingcustomer enablementB2B SaaS marketingwriting skillssegmented communicationsanalytical mindset
Soft skills
communicationcollaborationcreativityproblem-solving
