VP, Revenue Operations
Safeguard Global
Product Marketing Specialist
RoomRaccoon Hotel Tech
full-time
Posted on:
Origin: • 🇿🇦 South Africa
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute product marketing strategies to drive product awareness, user adoption, and commercial growth.
- Integrate scalable growth loops into campaign architecture (SEO flywheels, referral loops, customer advocacy engines).
- Align initiatives with Sales, Product, and Customer Success to maximise reach and relevance.
- Translate technical product features into compelling narratives and create marketing assets (web copy, video scripts, brochures).
- Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.
- Collaborate with Product and CS to roll out feature release campaigns and plan upsell journeys.
- Conduct market research and competitive analysis to inform messaging and product roadmap.
- Partner with SEO to optimise content for search intent and conversion.
- Lead GTM planning and execution for new features and commercial initiatives; report to Head of Marketing.
- Monitor and report on performance metrics (traffic, lead quality, feature usage, campaign ROI) and iterate based on results.
Requirements
- 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
- Strong background in GTM strategy, demand generation, and customer journeys.
- Proven ability to drive measurable impact through content and campaigns.
- Experience creating and optimising marketing assets across the entire funnel.
- Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools.
- Familiarity with in-app messaging tools and customer experience; localising messaging across multiple regions and languages.
- Strategic thinker with a commercial mindset and passion for growth-driven marketing.
- Ability to thrive in fast-paced, cross-functional environments.
- English language proficiency.
