RoomRaccoon Hotel Tech 

Product Marketing

• Develop and execute product marketing strategies to drive product awareness, user adoption, and commercial growth.
• Integrate scalable growth loops into campaign architecture (SEO flywheels, referral loops, customer advocacy engines).
• Align initiatives with Sales, Product, and Customer Success to maximise reach and relevance.
• Translate technical product features into compelling narratives and create marketing assets (web copy, video scripts, brochures).
• Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.
• Collaborate with Product and CS to roll out feature release campaigns and plan upsell journeys.
• Conduct market research and competitive analysis to inform messaging and product roadmap.
• Partner with SEO to optimise content for search intent and conversion.
• Lead GTM planning and execution for new features and commercial initiatives; report to Head of Marketing.
• Monitor and report on performance metrics (traffic, lead quality, feature usage, campaign ROI) and iterate based on results.

Product Marketing Specialist

Chief Marketing Officer

• Generate sustainable revenue growth by driving consistent demand for RoomRaccoon
• Fuel new customer acquisition and upsell opportunities with existing customers
• Lead and execute a robust demand generation strategy
• Partner closely with Sales & Customer Success to deliver a qualified pipeline, shorten sales cycles, and expand existing accounts
• Build multi-channel campaigns (digital, content, events, partnerships) with measurable impact on revenue growth
• Strengthen RoomRaccoon’s positioning and differentiation in global markets
• Champion the RoomRaccoon brand across all internal and external touchpoints, ensuring consistency and relevance
• Monitor market trends, competitor activities, and customer insights to refine brand and product messaging
• Lead, inspire and grow a high-performing marketing team of 10+ people; drive recruitment, development and performance management
• Cultivate a data-driven culture with clear KPIs and ROI accountability
• Work hand-in-hand with the Chief Revenue Officer and Head of Digital Marketing to align brand, demand generation and revenue goals
• Collaborate with the Chief Product Officer on go-to-market strategies for new and existing features
• Partner with the Leadership Team to ensure marketing initiatives contribute to growth targets
• Own the Marketing budget and ensure effective resource allocation to maximise ROI
• Continuously track, measure and optimise marketing performance across all channels