Senior Product Marketing Manager
Heard
Salary
💰 $178,174 - $209,617 per year
Job Level
Senior
About the role
- Define Partner Marketing Strategy: Drive the development, execution, and continuous optimization of partner marketing strategies spanning multiple segments. Use market and partner insights to align programs with key business objectives, and to develop shared goals and investment frameworks.
- Develop Compelling Campaigns: Own the end-to-end design and roll-out of partner co-marketing campaigns, working with partners to identify unique offerings, messaging needs and incentive programs that drive deals to close and enable end-user adoption. Analyze market, customer, and partner data and feedback to identify new opportunities for growth.
- Partner Relationship Building: Collaborate closely with marketing teams from our partners, support new network members as they onboard GTM teams and understand best practices for launching products built on Paxos infrastructure and/or stablecoins. Build alignment and trusted relationships with key internal and external stakeholders across Paxos and partner organizations.
- Cross-functional Communication: Work closely with Sales, Product, Compliance, and executive teams to maintain open feedback loops on leads, pipeline, and program results. Communicate context and strategy clearly at all levels, fostering understanding, alignment, and momentum. Adapt messaging to the audience and ensure timely follow-through and transparency in joint initiatives.
Requirements
- 9+ years of experience, with the bulk of your experience being in B2B enterprise marketing, and ideally partner marketing
- Expertise in fintech, financial services, or blockchain
- An excellent communicator and collaborator, able to align cross-functional teams
- Ability to collaborate and align with senior stakeholders
- History of driving alignment and action across external partners
- Experience working in a fast-paced, growth environment
