Senior Product Marketing Manager
Proofpoint
Senior Product Marketing Manager
Heard
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $180,000 per year
Job Level
Senior
About the role
- Refine and own Heard’s go-to-market vision and positioning across products and services.
- Lead product launches end-to-end: from messaging to multi-channel GTM campaigns to measurement and iteration.
- Act as a key influencer on the product roadmap by translating customer and market signals into prioritized opportunities with clear business cases.
- Conduct ICP and persona research and analysis: interviews, surveys, usage data, and win-loss to inform our GTM narrative and roadmap.
- Increase product adoption and drive upsell conversion through targeted campaigns.
- Oversee development of a results and data-driven product marketing content strategy, optimized for both Google search and LLM discovery, that blends emotional storytelling with high-impact assets to grow brand awareness and substantially increase MQLs.
- Oversee product marketing lifecycle strategy, continually optimizing impactful automated flows and campaigns that drive adoption, upsells, and long-term customer value.
- Partner with product, sales, and customer success to gather customer insights, shape messaging, and create assets that support every stage of the funnel.
- Define, track, and report on key metrics tied to awareness, adoption, conversion, and retention.
Requirements
- You’ve led product marketing at a fast-paced B2B SaaS company; experience with SMB audiences is a plus.
- You thrive in cross-functional environments, influence stakeholders with clarity, and keep teams aligned on outcomes.
- You can distill complex products into clear, compelling positioning and messaging that drives action.
- You’ve successfully taken new products or services from concept to launch to scale, and know how to sustain momentum post-launch.
- You understand how brand, content, and lifecycle marketing work together to drive awareness, adoption, and loyalty.
- You’ve led product marketing lifecycle initiatives that improved adoption, retention, and upsells.
- You’re fluent in both strategy and execution, equally comfortable setting the vision and digging into the data.
- You care deeply about brand and voice, and know how to maintain consistency while adapting for different channels.
