Product Marketing

• Refine and own Heard’s go-to-market vision and positioning across products and services.
• Lead product launches end-to-end: from messaging to multi-channel GTM campaigns to measurement and iteration.
• Act as a key influencer on the product roadmap by translating customer and market signals into prioritized opportunities with clear business cases.
• Conduct ICP and persona research and analysis: interviews, surveys, usage data, and win-loss to inform our GTM narrative and roadmap.
• Increase product adoption and drive upsell conversion through targeted campaigns.
• Oversee development of a results and data-driven product marketing content strategy, optimized for both Google search and LLM discovery, that blends emotional storytelling with high-impact assets to grow brand awareness and substantially increase MQLs.
• Oversee product marketing lifecycle strategy, continually optimizing impactful automated flows and campaigns that drive adoption, upsells, and long-term customer value.
• Partner with product, sales, and customer success to gather customer insights, shape messaging, and create assets that support every stage of the funnel.
• Define, track, and report on key metrics tied to awareness, adoption, conversion, and retention.

Senior Product Marketing Manager

Senior Director of Product Marketing

Center of Excellence Strategist – GTM

Product Marketing Manager

Senior Go-To-Market Strategy Manager

EBR Specialist, MIS