Director of Digital Strategy
Vi
Senior Social Media Marketing Manager
SimplePractice
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Senior
About the role
- Lead the development and execution of a unified social media strategy across major social channels such as Instagram, TikTok, Facebook, LinkedIn and other emerging platforms.
- Create and curate high-quality videos, photos, graphics, and copy for social media platforms. Partner with the Creative team to develop high-quality video and photo content.
- Manage the editorial strategy, process, and execution. This includes quality assurance of photos, videos, and copy to ensure social content meets brand and editorial standards.
- Monitor and analyze performance metrics to optimize content and engagement strategies.
- Stay ahead of industry trends, platform updates, and emerging social media best practices.
- Act as a brand storyteller, ensuring all content reflects the brand’s identity, values, and target audience.
- Drive alignment meetings with Brand team, internal creative team and influencers to conceptualize and create engaging/shareable campaign content.
- Oversee and manage content calendars, reporting, optimization, and tracking metrics for all brands. This includes reports on engagement, Key Performance Indicators (KPIs) and tracking collaboration goals on a weekly and monthly basis.
Requirements
- 7+ years of digital marketing experience, with minimum 5+ social media marketing
- Experience managing social media brand presence across all channels
- Strong writer, able to generate impactful caption copy
- Excellent eye for design / creative that pops
- Extreme attention to detail and eagle eye for catching errors (spelling errors, grammar, incorrect dates, complex language, acronyms that need defining, etc.)
- Willing to travel to conferences and events, experience overseeing social media at live / virtual brand events
- Strong experience with social media management tools
- Preferred: Experience with Google Analytics or other tools to measure social impact on website traffic
