Director of Content Marketing
S&S Activewear
Director, Demand Generation and Growth Marketing
SignalWire
full-time
Posted on:
Origin: • 🇺🇸 United States • Alabama, Arizona, Colorado, Florida, Idaho, Illinois
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
About the role
- Define and own a multifaceted demand generation strategy, aligning with company goals and sales objectives
- Manage and optimize the demand generation marketing budget, allocate resources based on quantitative performance analysis, and scale top-performing levers
- Assess and evolve the marketing technology stack to maximize business impact and embrace AI-powered marketing tools
- Build, lead, mentor, and grow a high-performing team focused on pipeline creation and sales acceleration
- Design and execute multi-channel campaigns (email, webinars, content syndication, ABM, virtual and hybrid events, SEO & AEO) to generate and nurture leads
- Partner with product marketing to craft messaging and offers and apply them to campaigns targeting core buyer and use-personas
- Align demand generation with content and PR and partner with sales and revenue operations to track pipeline and revenue
- Build rigorous performance marketing and ABM programs with clear attribution models, forecasting, and ROI tracking
- Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
- Own strategy and execution of in-person and virtual events and collaborate with sales on field marketing programs
Requirements
- 10-15 years of B2B marketing experience, with at least 5 years in a leadership role owning the demand generation and growth function at a fast-growing company with highly technical audiences
- History of successfully scaling at least one company through aggressive growth stages
- Deep expertise across digital channels, including performance marketing, SEO/AEO, email, and lifecycle campaigns
- Experience leading cross-functional marketing campaigns involving brand, content, comms, and product marketing
- Proven ability to align marketing, sales, and product teams to create a unified go-to-market strategy that delivers measurable business results
- Expertise with core marketing tools across marketing automation, ABM, and attribution, Google and LinkedIn ad platforms, CRM, and analytics tools
- Hands-on experience piloting and adopting AI-enhanced and AI-first tools
- Comfortable working closely with senior executives and influencing at the leadership level
- Excited to adopt new demand generation techniques and experiment with cutting-edge tools
- Experience in developer marketing and passion for infrastructure technology, especially telecommunications and Voice and Video AI (significant plus)
- Must be located in one of the following U.S. states: Alabama, Arizona, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Massachusetts, Maryland, Michigan, Missouri, New Jersey, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas, Utah, Vermont, Virginia, Washington, Wisconsin
