SignalWire

Performance Marketing

• Define and own a multifaceted demand generation strategy, aligning with company goals and sales objectives
• Manage and optimize the demand generation marketing budget, allocate resources based on quantitative performance analysis, and scale top-performing levers
• Assess and evolve the marketing technology stack to maximize business impact and embrace AI-powered marketing tools
• Build, lead, mentor, and grow a high-performing team focused on pipeline creation and sales acceleration
• Design and execute multi-channel campaigns (email, webinars, content syndication, ABM, virtual and hybrid events, SEO & AEO) to generate and nurture leads
• Partner with product marketing to craft messaging and offers and apply them to campaigns targeting core buyer and use-personas
• Align demand generation with content and PR and partner with sales and revenue operations to track pipeline and revenue
• Build rigorous performance marketing and ABM programs with clear attribution models, forecasting, and ROI tracking
• Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
• Own strategy and execution of in-person and virtual events and collaborate with sales on field marketing programs

Director, Demand Generation and Growth Marketing