Principal Product Manager, Data and Analytics
Outreach
Director of Content Marketing
S&S Activewear
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteJob Level
SeniorLead
About the role
- Lead unified brand storytelling, lifecycle strategy, customer education, and digital content across all touchpoints
- Own go-to-market messaging, oversee the content marketing team, and partner cross-functionally to deliver content and campaigns that drive awareness, pipeline growth, and customer success
- Plan and execute multi-channel B2B content initiatives from thought leadership to lifecycle programs
- Develop and execute multi-channel content marketing strategy aligned to growth goals for brand awareness, lead generation, and pipeline acceleration
- Define and own go-to-market messaging across web, email, events, sales enablement, catalogs, and social channels
- Create and scale educational, thought leadership, and product-related content (white papers, case studies, articles, emails, catalogs, guides, social)
- Leverage AI and digital tools to scale content production while maintaining high quality
- Provide strategic direction for channel owners (Digital, Catalog, Social Media) and evaluate performance against channel KPIs
- Lead lifecycle content strategy (acquisition, onboarding, retention) and develop customer enablement tools
- Manage and mentor a multi-disciplinary content team and collaborate across Merchandising, Sales, Commercial, Creative, Ecommerce, and Customer Service
- Establish KPIs and reporting frameworks to measure content impact on awareness, engagement, pipeline, and retention
Requirements
- 8–10+ years of experience in B2B content or marketing leadership roles, with proven ability to drive business results through content
- Demonstrated success in developing scaled B2B content and messaging that engages target audiences and accelerates pipeline
- Strong perspective on the right channels, platforms, and partners to reach and influence B2B customers
- Experience mapping customer journeys and executing content plans that support every stage of the lifecycle
- Track record of managing both direct reports and channel owners, balancing empowerment with accountability
- Expertise in thought leadership, social, email, catalog, and digital/web content, with ability to apply best practices to maximize engagement and conversion
- Data-driven mindset with experience identifying, tracking, and reporting on KPIs
- Confident collaborator who can influence and align stakeholders across levels and functions
- Strong project management skills with ability to balance urgency and strategic impact in a fast-paced environment
- Excellent storytelling, writing, and communication skills
