Digital Marketing Manager – SEO, Paid Media
Foley
WordPress
Marketing Operations Engineer, GTM
SightCall
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Design, build, and optimize intelligent systems and workflows that scale SightCall’s GTM engine (Marketing, SDR, Sales).
- Architect, build, and maintain AI-enabled workflows and automations for prospecting, lead enrichment, outreach, routing, and personalization.
- Implement integrations across marketing, sales, content systems, and analytics tools to ensure seamless end-to-end data flows.
- Automate nurture programs, lifecycle campaigns, and inbound/outbound motions.
- Create dashboards, pipelines, and real-time reporting to track performance across the funnel and inform optimization.
- Own and optimize the MarTech stack including WordPress (CMS), Salesforce (CRM), HubSpot (Marketing Automation), and Outreach (Sales Engagement).
- Define, maintain, and evolve workflows, operational rhythms (planning, launches, reporting).
- Ensure data hygiene: synchronized, clean, accurate across all systems; handle segmentation, deliverability, analytics.
- Develop and manage lead scoring, segmentation, and attribution models to improve targeting, conversion, and downstream sales productivity.
- Partner closely with content, product marketing, demand gen, sales, and analytics to align on messaging, asset deployment, campaign activation, performance insights.
- Document system processes, best practices, and train teams on use of tools, workflows, and GTM operations.
- Assist in campaign planning and execution, ensuring that content assets, collateral, and messaging are delivered into the GTM engine in time.
Requirements
- 5+ years in Marketing Operations, RevOps, or similar; hands-on with GTM engineering, process building, and automation.
- Experience with WordPress (CMS), Salesforce (CRM), HubSpot (Marketing Automation), and Outreach (Sales Engagement).
- Experience integrating marketing, sales, content systems, and analytics tools for scalable GTM operations.
- Experience with AI-powered GTM tools (ChatGPT, Clay, etc.) or APIs is a plus.
- Systems thinking: Ability to analyze, map dependencies, build scalable, maintainable systems.
- Data skills: Strong understanding of lead lifecycle, segmentation, scoring, attribution, and data architecture.
- Collaboration & communication: Able to coordinate across multiple teams; clear documentation; good training/enablement skills.
- Detail & process orientation: Focus on accuracy, consistency, performance, but flexible to adapt.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AI-enabled workflowsautomationlead scoringsegmentationattribution modelsdata architectureGTM engineeringprocess buildingdata hygienereal-time reporting
Soft skills
collaborationcommunicationdetail orientationprocess orientationsystems thinkingtrainingenablementdocumentationflexibilitycoordination
