Degreed

Website and Demand Capture Manager

Degreed

full-time

Posted on:

Origin:  • 🇧🇷 Brazil

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Salary

💰 R$20,000 - R$25,000 per month

Job Level

Mid-LevelSenior

Tech Stack

PHP

About the role

  • Modern growth marketer responsible for driving qualified traffic, optimizing conversion paths, and uncovering growth levers across Degreed’s website and digital channels.
  • Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS; ensure performance, responsiveness, accessibility, and UX quality.
  • Own technical SEO: metadata, schema, redirects, robots.txt, XML sitemaps; monitor site speed, crawlability, indexing, Core Web Vitals.
  • Manage Google Tag Manager, conversion tracking, event tagging, and consistent UTM taxonomy across channels.
  • Collaborate with Content Strategy, Marketing Ops, RevOps, Product Marketing, and Creative on SEO roadmap, CRO testing, lead flow, and positioning updates.
  • Use AI tools to accelerate copywriting, design iteration, UX testing, and automate performance insights.

Requirements

  • Proficiency with HubSpot CMS, Google Tag Manager (GTM), GA4, Google Search Console, and SEMrush.
  • Strong technical foundation in HTML, CSS, and PHP for performance tuning and troubleshooting.
  • Expertise in website optimization: page speed, redirects, schema markup, sitemaps, robots.txt.
  • Experience with UTM tracking, campaign tagging, and marketing attribution.
  • Solid understanding of localization workflows and global content management.
  • Hands-on digital performance marketing: A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, lead flow alignment.
  • Experimental, test-and-learn mindset with interest in AI-driven growth tactics.
  • Strong cross-functional collaboration skills with Content, Product Marketing, Creative, and RevOps.
  • Experience managing agency relationships and holding partners accountable.
  • Outcome-oriented with focus on performance, impact, and iteration.
  • Nice-to-have: experience running paid campaigns (LinkedIn, Google, programmatic) and campaign optimization.
  • Nice-to-have: experience testing AI tools for ad performance and audience growth.