Competitive Capabilities International

Marketing Operations Lead

Competitive Capabilities International

contract

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Origin:  • 🇿🇦 South Africa

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Build and execute email marketing campaigns, automation workflows, and nurturing sequences using Pardot/Salesforce integration.
  • Create conversion-optimized landing pages, forms, and campaign assets with comprehensive tracking implementation.
  • Implement lead scoring models and automated lead routing workflows for multi-channel campaigns.
  • Monitor campaign performance, optimize conversion rates, and deliver detailed performance reports.
  • Manage, administer and optimize the marketing technology stack (Pardot, Salesforce, Google Analytics, WordPress CMS, attribution tools).
  • Research, evaluate and pilot marketing technologies including AI tools to improve efficiency.
  • Ensure seamless system integrations and data flow between marketing, sales, and analytics platforms.
  • Manage 3rd party vendor relationships, contracts, and performance against KPIs.
  • Ongoing database management, enrichment and segmentation to improve data integrity and lead generation.
  • Implement data governance, quality standards, and compliance (GDPR, CCPA, POPIA).
  • Set up tracking frameworks using GA4, Tag Manager, UTM parameters, and attribution modelling; build dashboards (Power BI) for insights.
  • Analyze website and campaign performance and conduct CRO reviews; manage website infrastructure, content updates, plugins, and technical SEO.
  • Work closely with sales operations on lead handoff processes and reporting; refine ICP targeting and qualification criteria.
  • Document and optimize marketing SLAs, processes and workflows; manage marketing operations calendar and campaign scheduling.
  • Coordinate technical aspects of ABM campaigns and account targeting; contribute to KPI-driven revenue growth.

Requirements

  • 5-8 years in marketing operations or B2B marketing with hands-on marketing automation experience.
  • Bachelor's degree in Marketing, Business, Information Systems, Web Development, or related field (National Diploma with relevant experience considered).
  • Relevant Salesforce, Pardot and digital marketing certifications viewed favourably.
  • Proficiency in Microsoft Office suite and project management tools (Jira/Planner etc).
  • Strong marketing automation platform administration and CRM integration experience (Pardot – Salesforce preferred).
  • Proven track record building, tracking and optimizing multichannel marketing campaigns.
  • Experience with Google Analytics 4, Tag Manager, Power BI or other attribution software.
  • Experience with email automation, landing page builders, CRM administration, A/B testing.
  • Basic HTML/CSS, WordPress CMS, technical SEO, conversion optimization skills.
  • B2B SaaS, technology, or manufacturing industry experience preferred.
  • Excellent verbal and written English communication skills.
  • Strong analytical and problem-solving abilities with attention to detail.
  • Excellent project management and cross-functional collaboration skills.
  • Ability to translate technical concepts for non-technical stakeholders.
  • Experience managing campaigns, budgets, and vendor relationships.
  • Knowledge of lead scoring methodologies and qualification frameworks.
  • Experience working in cross-functional matrix-oriented internal structures.
  • Thrives in dynamic multi-cultural environments.
  • Ability to work under pressure and manage multiple priorities and stakeholders effectively.
  • Right to work in South Africa required.