Passport

Demand Generation and Digital Marketing Lead

Passport

full-time

Posted on:

Origin:  • 🇵🇪 Peru

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Develop and own Passport’s demand generation strategy to drive awareness, engagement, and high-quality leads from mid-market and Enterprise brands.
  • Develop and implement strategic ABM programs tailored for million-dollar+ deals, 1:few and 1:many included.
  • Partner with SDRs, Sales, and RevOps to align on account targeting, lead hand-off, and pipeline impact.
  • Stand up lifecycle programs for prospects and customers—including winback and re-engagement campaigns, loyalty and referral initiatives, reviews, QBRs and NPS programs—designed to increase conversion, retention, and advocacy.
  • Create and optimize campaign landing pages in HubSpot, WordPress, or no-code platforms like Lovable to capture and convert leads effectively.
  • Plan, launch, and optimize integrated digital campaigns across paid search, social, and programmatic channels.
  • Set up and manage campaigns in HubSpot, Google Ads, LinkedIn Ads, Meta and webinar platforms.
  • Create, test, and manage HubSpot email nurtures, one-off sends, and automation workflows that convert leads and grow customer relationships.
  • Get creative with CTAs—experimenting with messaging, offers, and form strategies through A/B testing to drive stronger engagement and conversion.
  • Ensure campaigns are tracked properly with UTMs, tags, and integrated reporting.Optimize and continuously iterate our monthly newsletter and keep our database growing, driving more engagement among existing customers and prospects.
  • Build dashboards and reports across Google Sheets, HubSpot, Salesforce, and/or GA4 to measure performance against goals.
  • Present findings in a clear, written format tailored to various audiences such as senior leadership, sales, and marketing etc., providing actionable insights into performance, areas for improvement, and ROI/ROAS optimization.
  • Design and leverage lead scoring frameworks and attribution models to better qualify opportunities, improve sales alignment, and ensure smarter tracking and actioning of campaign impact.
  • Continuously test new approaches, creative, and audience strategies to maximize efficiency.
  • Work closely with Product Marketing, Content, and Sales to deliver integrated campaigns.
  • Support website conversion optimization projects in collaboration with the Content, RevOps and website teams.
  • Coordinate with third-party vendors—such as website agencies, digital ad partners, and platform reps (e.g., LinkedIn, Google)—to maximize campaign performance and ensure smooth execution.
  • Regularly share results and learnings with the Marketing team and leadership in weekly or bi-weekly meetings.

Requirements

  • 10+ years of experience in demand generation, digital marketing, or growth marketing, ideally in B2B SaaS or ecommerce tech.
  • Proven track record of driving mid-market and Enterprise pipeline growth through ABM and digital campaigns.
  • Hands-on expertise with HubSpot (email, workflows, reporting), LinkedIn Ads, Google Ads, GA4, Salesforce, and other platforms like 6sense.
  • Strong grasp of campaign tracking and analytics (UTMs, tags, dashboards).
  • Fluent English with excellent written and oral communication skills.
  • Ad copywriting isn’t required, but is a strong bonus—especially in a lean team environment where quick, compelling creative can make an impact.
  • Experience making the most of modest budgets—prioritizing efficiency and ROI/ROAS.
  • Analytical mindset with the ability to translate data into clear insights and next steps.
  • Excellent project management skills with the ability to juggle multiple campaigns at once.
  • Highly organized and dependable, with strong multitasking skills and the ability to manage deadlines while maintaining consistent, reliable performance and attendance.
  • Collaborative communicator who thrives working cross-functionally and remotely.
  • A proactive, scrappy mindset—ready to both strategize and execute.