WIN Home Inspection

Senior Marketing Specialist, Growth & Conversion

WIN Home Inspection

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Build and optimize email campaigns, landing pages, and digital content to drive franchisee and client acquisition.
  • Design, build, and optimize email marketing campaigns that engage and convert.
  • Develop landing pages and web content that resonate with prospects and drive leads.
  • Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
  • Partner with internal specialists in SEO, paid media, and design to create integrated campaigns.
  • Apply best practices in copywriting, digital engagement, and conversion optimization.
  • Stay on top of digital marketing trends and competitor strategies and bring new ideas forward.
  • Report on campaign performance with clear recommendations for improvement.
  • Work within a collaborative full-stack marketing team; role is 100% remote (Chicago preferred).

Requirements

  • 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
  • Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
  • Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
  • Experience with website CMS tools (WordPress, Webflow, or similar).
  • Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
  • Exceptional writing and editing skills — persuasive, clear, and engaging.
  • Competitive, proactive, and wired to show measurable results.
  • Bonus: experience marketing in a franchise or B2B services environment.