Performance Marketing Manager – Creative Optimization
Rocket Mortgage
Performance Marketing Specialist
WIN Home Inspection
full-time
Posted on:
Location: Illinois • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Create and optimize high-conversion email campaigns, landing pages, and digital content to drive franchisee and client acquisition.
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with SEO, paid media, design, and analytics specialists to create integrated campaigns.
- Apply best practices in copywriting, digital engagement, and conversion optimization.
- Monitor digital marketing trends and competitors; report on campaign performance with recommendations.
- Work within a collaborative full-stack marketing team; 100% remote (Chicago preferred).
Requirements
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with website CMS tools (WordPress, Webflow, or similar).
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
- Exceptional writing and editing skills — persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
- Bonus: experience marketing in a franchise or B2B services environment.
