SightCall

Marketing Operations

• Design, build, and optimize intelligent systems and workflows that scale SightCall’s GTM engine (Marketing, SDR, Sales).
• Architect, build, and maintain AI-enabled workflows and automations for prospecting, lead enrichment, outreach, routing, and personalization.
• Implement integrations across marketing, sales, content systems, and analytics tools to ensure seamless end-to-end data flows.
• Automate nurture programs, lifecycle campaigns, and inbound/outbound motions.
• Create dashboards, pipelines, and real-time reporting to track performance across the funnel and inform optimization.
• Own and optimize the MarTech stack including WordPress (CMS), Salesforce (CRM), HubSpot (Marketing Automation), and Outreach (Sales Engagement).
• Define, maintain, and evolve workflows, operational rhythms (planning, launches, reporting).
• Ensure data hygiene: synchronized, clean, accurate across all systems; handle segmentation, deliverability, analytics.
• Develop and manage lead scoring, segmentation, and attribution models to improve targeting, conversion, and downstream sales productivity.
• Partner closely with content, product marketing, demand gen, sales, and analytics to align on messaging, asset deployment, campaign activation, performance insights.
• Document system processes, best practices, and train teams on use of tools, workflows, and GTM operations.
• Assist in campaign planning and execution, ensuring that content assets, collateral, and messaging are delivered into the GTM engine in time.

Marketing Operations Engineer, GTM