Director, Commercial Marketing
Countable Labs
Director, Customer Marketing
Saviynt
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and manage customer marketing initiatives, including advocacy programs, Customer Advisory Boards, customer events, and ABM campaigns to drive retention and expansion.
- Build strategies that engage customers across every stage — from onboarding and adoption to renewal and advocacy.
- Use data to identify key customer segments and personalize engagement to create meaningful, relevant experiences.
- Partner with Sales, Customer Success, and Product teams to develop customer-driven content and integrated campaigns that support cross-sell and upsell opportunities.
- Source and develop customer case studies, testimonials, and success stories that highlight how organizations are transforming identity security with Saviynt.
- Define KPIs and analyze results to continuously improve program effectiveness and demonstrate business impact.
- Manage and optimize the customer marketing budget to ensure programs deliver measurable ROI.
- Stay current on trends in customer marketing, advocacy, and AI-enabled engagement to keep Saviynt’s approach innovative and forward-looking.
- Communicate performance updates, insights, and recommendations to senior stakeholders clearly and regularly.
Requirements
- 7–10 years of experience in customer marketing, field marketing, growth marketing, or demand generation roles within B2B SaaS.
- Proven success designing and executing customer programs that drive retention, expansion, and advocacy.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent cross-functional collaboration and communication skills, with the ability to influence at all levels.
- Hands-on experience with CRM, marketing automation, and analytics platforms.
- Demonstrated success building and running ABM or customer engagement programs tied to revenue growth.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Strategic, creative thinker with a customer-first mindset and passion for delivering exceptional customer experiences.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketingfield marketinggrowth marketingdemand generationABMdata analysisKPI definitionprogram effectivenessbudget managementcustomer engagement
Soft skills
analytical skillscross-functional collaborationcommunication skillsinfluenceproject managementstrategic thinkingcreativitycustomer-first mindsetpassion for customer experience
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessadvanced degree
