Product Manager II
Bear Robotics
Go
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Conduct customer interviews, surveys, and voice-of-customer (VoC) programs to gather market intelligence and insights
- Analyze competitors, emerging trends, and category dynamics and map customer segments and pain points
- Assess market demand, size the market (TAM/SAM/SOM), and evaluate commercial potential of product ideas
- Clarify product value proposition, product goals, and business benefits; support product roadmap decisions
- Define product positioning, messaging framework, pricing and packaging in partnership with Portfolio, Product, Marketing, Sales
- Build go-to-market strategies covering B2B distribution and B2C adoption; oversee product buying journey
- Support Marketing and Growth in creating core product assets: value propositions, pitch decks, website copy, FAQs
- Coordinate product launches and GTM initiatives across Marketing, Sales, CS, Product; train internal teams
- Track adoption, engagement, and early feedback; analyze product adoption and satisfaction metrics
- Improve sales and success enablement materials including pitch decks, one-pagers, implementation decks, FAQs, and configuration guides
- Support lifecycle marketing with positioning and messaging for activation, engagement, and upsell
- Manage product sunsetting: create retirement messaging, support customer transitions, document lessons learned
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6+ years of experience in product marketing, preferably in a digital-first or fintech environment.
- Proven track record of launching products and driving customer adoption
- Strong storytelling and messaging skills with an eye for customer-centric communication
- Experience working cross-functionally across product, sales, and marketing
- Analytical mindset with ability to use data to inform decisions and strategies
