Product Marketing

• Conduct customer interviews, surveys, and voice-of-customer (VoC) programs to gather market intelligence and insights
• Analyze competitors, emerging trends, and category dynamics and map customer segments and pain points
• Assess market demand, size the market (TAM/SAM/SOM), and evaluate commercial potential of product ideas
• Clarify product value proposition, product goals, and business benefits; support product roadmap decisions
• Define product positioning, messaging framework, pricing and packaging in partnership with Portfolio, Product, Marketing, Sales
• Build go-to-market strategies covering B2B distribution and B2C adoption; oversee product buying journey
• Support Marketing and Growth in creating core product assets: value propositions, pitch decks, website copy, FAQs
• Coordinate product launches and GTM initiatives across Marketing, Sales, CS, Product; train internal teams
• Track adoption, engagement, and early feedback; analyze product adoption and satisfaction metrics
• Improve sales and success enablement materials including pitch decks, one-pagers, implementation decks, FAQs, and configuration guides
• Support lifecycle marketing with positioning and messaging for activation, engagement, and upsell
• Manage product sunsetting: create retirement messaging, support customer transitions, document lessons learned

Product Marketing Manager

Product Marketing Manager – Growth

Product Marketing Associate

MIS Specialist