Product Marketing

• Translate product capabilities into compelling positioning and messaging; empower sales with the right tools; drive awareness and adoption among our ecosystem of healthcare providers, suppliers and industry partners.
• Go-to-Market Strategy: Lead GTM planning for new products and services, features and enhancements; ensure marketing/product launch readiness including positioning, messaging and cross-functional training; Messaging & Positioning; Own messaging frameworks that clearly articulate the value of our solutions and services within the healthcare supply chain; Tailor messaging to specific sales motions, segments and buyer personas including healthcare supply chain executives, financial decision-makers, IT leaders, clinicians and suppliers.
• Commercial Enablement: Build and maintain sales tools including pitch decks, solution overviews, battlecards, objection handling, competitive briefs, and demo/video scripts among others; Collaborate with cross-functional teams to develop and deliver training for sales and customer-facing teams.
• Market & Customer Insights: Conduct market, customer, and competitive research to inform strategy and identify differentiation opportunities; Leverage and maintain tools like Crayon and Seismic to ensure competitive positioning and related assets are current; Partner with sales, customer success, product to identify and capture customer success stories and case studies.
• Campaign & Content Collaboration: Work closely with demand generation and content teams to support campaign development with strategic themes, messaging and proof points; Work closely with events team to plan and participate in industry conferences and events. May require travel; Contribute to thought leadership content and direct outreach programs that drive awareness and engagement.

Product Marketing Manager

Senior Director of Product Marketing

Center of Excellence Strategist – GTM

Product Marketing Manager

Senior Go-To-Market Strategy Manager

EBR Specialist, MIS