Senior Product Marketing Manager
Proofpoint
Salary
💰 $78,000 - $104,000 per year
Job Level
Mid-LevelSenior
Tech Stack
CloudGo
About the role
- Translate product capabilities into compelling positioning and messaging; empower sales with the right tools; drive awareness and adoption among our ecosystem of healthcare providers, suppliers and industry partners.
- Go-to-Market Strategy: Lead GTM planning for new products and services, features and enhancements; ensure marketing/product launch readiness including positioning, messaging and cross-functional training; Messaging & Positioning; Own messaging frameworks that clearly articulate the value of our solutions and services within the healthcare supply chain; Tailor messaging to specific sales motions, segments and buyer personas including healthcare supply chain executives, financial decision-makers, IT leaders, clinicians and suppliers.
- Commercial Enablement: Build and maintain sales tools including pitch decks, solution overviews, battlecards, objection handling, competitive briefs, and demo/video scripts among others; Collaborate with cross-functional teams to develop and deliver training for sales and customer-facing teams.
- Market & Customer Insights: Conduct market, customer, and competitive research to inform strategy and identify differentiation opportunities; Leverage and maintain tools like Crayon and Seismic to ensure competitive positioning and related assets are current; Partner with sales, customer success, product to identify and capture customer success stories and case studies.
- Campaign & Content Collaboration: Work closely with demand generation and content teams to support campaign development with strategic themes, messaging and proof points; Work closely with events team to plan and participate in industry conferences and events. May require travel; Contribute to thought leadership content and direct outreach programs that drive awareness and engagement.
Requirements
- 5-7 years of product marketing experience (preferably in B2B SaaS or healthcare/healthtech)
- Experience supporting solutions for healthcare providers, suppliers, ERPs and/or GPOs is a strong plus
- Exceptional written and verbal communication skills, with an ability to simplify complex solutions
- Strong understanding of marketing, sales and product development functions
- Strong cross-functional collaboration skills
- Proven ability to manage multiple projects and deliver in a fast-paced, matrixed environment
- Experience with tools like Asana, Crayon, Seismic, Calibermind or marketing automation platforms a plus
- Bachelor's degree required
