Head of Demand Marketing
Sandvik Coromant
Head of Demand Marketing
Sandvik
full-time
Posted on:
Location: North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead strategic development and execution of global demand marketing initiatives
- Drive customer acquisition, pipeline growth, and measurable business impact
- Plan and optimize multi-channel marketing programs
- Manage lead generation and nurturing processes
- Align closely with sales, product, and analytics teams
- Develop and execute demand generation strategies across global, regional, and local markets
- Own campaign roadmap and lifecycle planning for inbound and outbound programs
- Lead integrated campaigns across digital, social, email, paid media, and events
- Manage lead capture, scoring, and nurturing to maximize conversion
- Use data and analytics to evaluate performance and optimize ROI
- Define and monitor KPIs like Customer Lifecycle Value, conversion rates, and pipeline contribution
- Lead a global organization and manage cross-functional teams
- Report to VP of Marketing and Communication and be part of the functional leadership team
Requirements
- Extensive experience of leadership at a managerial or executive level
- Solid background in creative leadership, digital marketing, and performance analytics
- Test, learn and scale mentality
- Ability to translate business goals into actionable campaign plans
- Confidence navigating matrix organizations and cross-functional collaboration
- Curiosity and creativity
- Strong communication and ability to build trust and foster inclusion
- Experience leading global teams (campaign managers, digital marketing specialists, analysts, content creators)
- Collaboration with stakeholders across product, solutions management, sales, brand, and digital transformation
