Executive, Portfolio and Integrated Marketing

GE HealthCare

full-time

Posted on: 9/3/2025

Origin: • 🇺🇸 United States

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💰 $200,000 - $300,000 per year

SeniorLead

About the role

Lead development and execution of portfolio and integrated marketing strategy across modalities, services, and digital solutions
Craft and deliver a unified enterprise story across care pathways, modalities, services, and digital solutions
Define and execute digital marketing strategies to maximize reach, engagement, and lead generation
Own the digital ecosystem, KPIs, marketing automation, analytics, and performance optimization to ensure measurable ROI
Drive content strategy and oversee development of thought leadership assets, customer case studies, videos, and digital-first storytelling formats
Build digital and in-person experiences to elevate customer engagement, brand perception, and preference
Drive demand generation and lead nurturing strategies in collaboration with sales and product marketing teams
Partner with senior leadership, modality CMOs, regional marketing, product, creative, communications, and analytics teams to align messaging and execution

10+ years of experience in healthcare marketing, with depth in digital, analytics, and experience design
Proven track record leading cross-functional initiatives linking technical, clinical, and commercial domains
Strong portfolio marketing experience; able to unify multiple offerings into a single enterprise story
Exceptional storytelling skills; clear, empathetic, adaptable across diverse audiences
Strategic and analytical; able to craft strategy grounded in data and measurable outcomes
Bachelor’s degree in Marketing, Business, Healthcare, or related field; MBA or advanced degree preferred
Must be legally authorized to work in the United States; no visa sponsorship
Ability to complete a drug screen as a condition of employment