Director of Marketing
SEMCOG
Marketing Operations Manager – Crypto/Payments
talentslab.io
full-time
Posted on:
Origin: • 🇲🇹 Malta
Visit company websiteSalary
💰 €2,500 - €3,500 per month
Job Level
Mid-LevelSenior
About the role
- Build and optimize scalable marketing processes, workflows, and automation tools
- Manage CRM and marketing automation platforms to ensure accurate data capture, segmentation, and nurturing
- Oversee campaign execution, including multi-channel coordination (email, LinkedIn, paid ads, content, events), timelines, budgets, and resources
- Define KPIs, dashboards, and reporting frameworks; deliver insights on lead quality, pipeline velocity, and ROI
- Drive performance through campaign tracking, attribution, A/B testing, and conversion rate optimization
- Collaborate with content, design, and business development teams to ensure consistency, brand alignment, and effective lead handoff
- Support merchant acquisition in high-priority verticals (gaming, forex, e-commerce) while ensuring compliance with financial services and crypto regulations
- Monitor market and competitor activity to identify opportunities for differentiation and innovation
Requirements
- Over 5 years of experience in marketing operations, growth, or digital marketing within fintech, PSPs, or crypto
- Expertise in CRM systems (HubSpot, Salesforce, or similar), marketing automation, and analytics tools
- Proven ability to scale marketing operations that deliver measurable pipeline growth
- Strong analytical mindset with a knack for turning data into actionable insights
- Excellent project management, organizational, and cross-team collaboration skills
- Familiarity with high-risk verticals (iGaming, forex, crypto) is a strong plus
- You're based in Malta
