talentslab.io

Marketing Operations

• Build and optimize scalable marketing processes, workflows, and automation tools
• Manage CRM and marketing automation platforms to ensure accurate data capture, segmentation, and nurturing
• Oversee campaign execution, including multi-channel coordination (email, LinkedIn, paid ads, content, events), timelines, budgets, and resources
• Define KPIs, dashboards, and reporting frameworks; deliver insights on lead quality, pipeline velocity, and ROI
• Drive performance through campaign tracking, attribution, A/B testing, and conversion rate optimization
• Collaborate with content, design, and business development teams to ensure consistency, brand alignment, and effective lead handoff
• Support merchant acquisition in high-priority verticals (gaming, forex, e-commerce) while ensuring compliance with financial services and crypto regulations
• Monitor market and competitor activity to identify opportunities for differentiation and innovation

Marketing Operations Manager – Crypto/Payments