Senior Marketing Manager, Sports and Entertainment Sponsorships
USAA
full-time
Posted on:
Location: Arizona, Colorado, Florida, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $103,450 - $197,730 per year
Job Level
Senior
About the role
- Provide comprehensive end-to-end management of Sponsorship properties and programs across the portfolio as assigned
- Participate, facilitate, and lead cross-functional teams supporting Business Partners and Marketing related to sports and entertainment marketing opportunities
- Work closely with agency of record to plan, activate, and manage external partners
- Track, analyze and evaluate strategic effectiveness using financial metrics such as ROI and ROO
- Facilitate definition and design of implementation plans and strategic roadmaps
- Create program plans, product and pricing plans, pro forma and communication plans
- Create, facilitate and/or execute marketing campaigns across multiple channels including mass, direct, interactive and employee
- Determine appropriate partnerships with internal and external resources to develop and deliver go-to-market plans
- Ensure on-time, orderly flow of projects from initiation to release through responsible project delivery execution
- Manage agency resources, campaign and channel plans and related budgets
- Apply mathematical and statistical concepts to gather and interpret data, perform gap analysis, and maintain data in internal systems and campaign planning tools
- Evaluate technology and products for trends, strategic vision and scalability
- Provide guidance in process management and lead team members; serve as resource on escalated issues
- Ensure risks associated with business activities are identified, measured, monitored, and controlled in accordance with risk and compliance policies
Requirements
- Bachelor’s Degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
- 6 or more years of relevant business support and / or general analysis experience
- Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access
- Advanced knowledge of relevant industry data sources
- Experience (brand, property, agency, media) in major sports property sponsorship marketing/strategy, activation, and measurement
- Experience integrating brand and product messaging within sponsorship
- Strong understanding of military community, culture, and marketing
- Ability to travel