Content Specialist
Etraveli Group
Salary
💰 £53,000 - £60,000 per year
Job Level
Mid-LevelSenior
About the role
- Evolve and enhance the creative vision for Zinc’s brand across all channels and lead creative sessions
- Mentor and manage the junior designer and guide design direction for campaigns and collateral
- Take full ownership of the Webflow website: structure, navigation, design, build, maintenance, and bug fixes
- Deliver new page designs, build landing pages, and iterate quickly in Webflow without external support
- Own Webflow updates from the wider business and keep pages fresh, functional, and on-brand
- Ensure the site is seamless across devices and browsers and proactively identify UX, CRO, and performance improvements
- Create assets for multi-channel campaigns (paid social, PPC, email, display) and collaborate on video assets
- Support content team with visuals for blogs, webinars, and reports
- Design event signage, shell schemes, swag, and lead creative for bespoke community initiatives
- Design product collateral for launches and translate complex features into simple visuals
- Align with Growth, Content, Events, Marketing Ops, and revenue teams to ensure cohesive and accessible collateral
Requirements
- Webflow experience required; applications without Webflow experience will not be considered
- Proven experience building, maintaining, and optimising high-performing websites in Webflow
- Strong portfolio showing website builds in Webflow, brand identity work and marketing campaign execution
- Experience collaborating cross-functionally in fast-moving teams
- Bonus: experience mentoring junior designers and managing creative libraries
- Familiarity with UX, CRO, and site performance optimisation
