Develop a comprehensive thought leadership strategy for 4-5 key profiles at saas.group
Create and publish founder-focused content that generates quality M&A leads
Establish strong internal connections and build or expand external network in the SaaS M&A ecosystem
Responsible for entire content strategy from conception to execution, transforming internal projects, success stories, and case studies into valuable content
Produce diverse content formats: long-form guides, social media posts, videos, and newsletters tailored to attract founders
Collaborate with Head of Growth, CMO, founding team and M&A team to publish and distribute content organically and via potential ads
Participate in and contribute to relevant communities (LinkedIn, Reddit, X, Slack, Whatsapp) and possibly build a closed saas.group community for SaaS bootstrap founders
Establish saas.group leaders as recognized industry voices through content calendars, ghostwriting, and content repurposing
Build and nurture a professional network; attend industry events, conferences, and podcasts; support Head of Growth on live events and podcasts
Requirements
Understanding of the SaaS industry and/or M&A landscape with the ability to quickly learn and adapt to new industry trends
Proven track record of creating high-quality content across multiple formats, with examples demonstrating your writing abilities
Experience developing and implementing social media and content distribution strategies on platforms like LinkedIn where founder communities gather
Strong relationship-building and networking skills with the ability to connect with founders and industry professionals
Entrepreneurial mindset with an analytical approach to content strategy and performance
Proficiency with modern content creation tools, including agentic AI for workflow optimization