saas.group

Sales

• Own the full Sales & Marketing strategy and execution across acquisition, activation, closing, retention, and expansion.
• Drive sustainable pipeline generation through multi-channel marketing (content, SEO, paid, email, sales-assisted growth, partnerships).
• Implement a transparent, metrics-driven sales motion including forecasting, qualification, demo excellence, deal review, and performance management.
• Analyze funnel data, identify bottlenecks, and continuously optimize conversion across each stage.
• Own pricing & packaging experiments, including evaluating new plans, discounting frameworks, and expansion opportunities.
• Collaborate with saas.group’s central Marketing Team to exchange best practices, benchmark performance, and leverage shared expertise.

Head of Sales and Marketing – B2B SaaS

Marketing

• Design and run co-marketing campaigns with partners (webinars, case studies, joint events, content syndication) to generate pipeline.
• Build and maintain partner-facing collateral: playbooks, onboarding decks, one-pagers, FAQ docs.
• Support the onboarding and activation of new solution partners (agencies), helping them generate referrals quickly.
• Plan and execute partner communications (newsletters, enablement webinars, portal/Slack updates) to keep partners engaged.
• Coordinate partner announcements and joint PR opportunities with key agencies and tech partners.
• Work with the Product Marketing Manager to ensure partners have consistent product and sales messaging (battlecards, positioning, ROI tools).
• Support the launch of a tiered partner program and certification track (badges, learning content, partner portal updates).
• Track and report on the impact of partner marketing: campaign ROI, partner-sourced pipeline, and revenue contribution.

Partner Marketing Manager

Account Executive

• Own the full sales cycle across SMB and mid‑market: inbound and outbound prospecting, discovery, qualification, demos, proposals, negotiation, and close.
• Build and maintain a healthy pipeline by both acquiring new leads through outbound efforts and converting qualified opportunities from inbound.
• Lead consultative conversations to align each prospect with the right use case of Rewardful and position value.
• Prospect via email, LinkedIn, and social; identify new lead sources and include cold calling where needed.
• Remain involved post‑close on higher‑value migrations until complete, monitor renewals and product activation, and spot upsell opportunities with existing customers.
• Partner cross‑functionally with Support, Marketing, and the CEO.

• Take ownership of the pipeline and prioritize the largest, highest‑priority opportunities.
• Build a repeatable outbound + inbound motion, refining messaging and outreach strategies.
• Launch partnership outreach with AI and low‑/no‑code platforms (e.g., Replit, Bubble, Make, n8n, Bolt, Lovable) and begin targeted enterprise outreach.
• Close $250,000+ in new business per quarter through a mix of larger deals and channel partnerships.
• Build, refine, and own the full sales cycle, from lead generation to contract signature.
• Drive outbound: build target lists, craft sequences, and run high‑tempo outreach.
• Explore the Enterprise market for our software and help craft our Enterprise offering.
• Be a sparring partner for the CEO, influence Ayrshare’s roadmap and positioning.
• Develop and track sales KPIs to drive performance and accountability; maintain a rigorous Pipedrive CRM and forecast hygiene.
• Source, negotiate, and manage platform/channel partnerships across AI and low‑/no‑code ecosystems.

Senior Account Executive

Customer Success Manager

• Lead customer support strategy and day-to-day service delivery across all customer segments, defining SLAs, escalation paths, and customer workflows that ensure exceptional experience at scale
• Collaborate closely with Product and Engineering teams on bug triage and resolution, using customer insights to inform product roadmap decisions and help content development
• Scale support operations through intelligent automation, systems integration, and quality assurance programs while maintaining personal touch for enterprise customers
• Develop and implement comprehensive customer onboarding programs for product-led growth customers, creating seamless experiences that drive adoption and reduce time-to-value
• Design and execute proactive retention strategies including "Save the Account" playbooks, reactivation campaigns, and lifecycle engagement programs to improve customer health scores
• Drive net revenue retention improvement across all customer segments, particularly focusing on self-service customers through expansion enablement and upsell identification
• Enhance customer health scoring systems and early warning indicators that enable proactive intervention and prevent churn before it occurs
• Manage and develop support managers and individual contributors, creating scalable training programs and fostering a customer-obsessed culture with strong accountability
• Oversee customer success metrics and reporting infrastructure, tracking CSAT, support NPS, response times, resolution rates, and customer health indicators
• Partner with the Growth Team on conversion optimization strategies, using customer feedback and usage patterns to enhance product-led growth initiatives
• Curate knowledge management systems and self-service capabilities that reduce support ticket volume while improving customer satisfaction and agent productivity
• Lead cross-functional initiatives to improve customer experience across the entire customer journey from onboarding through expansion and renewal

Director of Support and Customer Success

Platform Engineer

• Lead infrastructure projects for assigned brands: migrations, performance & reliability improvements, incident response practices, containerization, and cloud cost optimizations.
• Establish/upgrade CI/CD, infra as code, monitoring, alerting, and SLO-aligned dashboards; baseline and improve reliability with data.
• Advise brand CTOs/engineering leads on trade-offs and architecture; justify decisions with clear reasoning and measurable outcomes.
• Contribute to and consume central services (e.g., observability, backups) so brands don’t reinvent the wheel.
• Collaborate with developers as part of the product team during engagements; troubleshoot across app and infra boundaries.
• Participate in an on-call rotation (lightweight today; scaling toward a fair, shared model).

Senior Platform Engineer

Backend Engineer

• Build and maintain Rails features end-to-end, including tests, with a focus on beautiful, responsive frontends
• Create stunning user interfaces using modern CSS, JavaScript, and Alpine.js
• Integrate third-party APIs like Meta, Google, Stripe, HubSpot and others
• Participate in the support engineer rotation to support CS and squash production issues
• Collaborate with design, PM, and marketing on scoped tickets; review PRs with attention to frontend quality
• Deploy and operate our app on Heroku and keep an eye on performance
• Learn & share continuously through our mentor rotation (receive mentorship first; later, pay it forward)

Ruby on Rails Engineer, Frontend Focused

• Take ownership of the product’s codebase during the transition from the founders, ensuring smooth knowledge transfer and business continuity.
• Help define and implement the technical modernization roadmap — including a migration to Stripe, a new React-based frontend, and building a reliable, maintainable development infrastructure.
• Set up or enhance the CI/CD pipeline, testing frameworks, and basic DevOps automation.
• Design, develop, test, and deploy new product features using .NET (C#) on Azure and React on the frontend.
• Write clean, maintainable, and well-documented code, balancing innovation with pragmatism.
• Collaborate with the brand lead, designers, and future engineers to build an agile development culture from the ground up.
• Help shape architectural decisions and ensure a smooth evolution from legacy systems.
• Contribute to a culture of autonomy, curiosity, and continuous improvement.
• Take ownership of development workflows, testing coverage, and release practices.

Senior Fullstack Engineer, .NET

Chief Marketing Officer

• Drive comprehensive brand awareness strategy across digital channels, positioning Prerender as the leading solution for JavaScript SEO and organic discovery challenges
• Execute high-velocity marketing campaigns that generate qualified leads and support our enterprise and self-service sales motions with technical, solution-focused content
• Own lead generation strategy and programs, including inbound marketing, content marketing, SEO, paid acquisition, and conversion optimization across the entire funnel
• Collaborate closely with sales and partnerships teams to ensure seamless handoffs, optimize lead quality, and support account-based marketing initiatives for enterprise prospects
• Conduct market research and competitive intelligence to identify market opportunities, track competitor positioning, and inform product marketing strategies
• Partner with product team to develop compelling messaging, positioning, and go-to-market strategies for new feature launches and product updates
• Build and optimize marketing automation systems, lead scoring models, and attribution frameworks to improve campaign ROI and customer acquisition costs
• Create and manage technical content programs including whitepapers, case studies, webinars, and thought leadership content that resonates with technical decision-makers
• Develop account-based marketing programs targeting enterprise prospects, working with sales to create personalized campaigns for high-value accounts
• Manage marketing budget allocation across channels, continuously optimizing spend based on performance metrics and pipeline contribution
• Establish and monitor key marketing metrics including MQLs, SQLs, conversion rates, CAC, and pipeline velocity to drive data-driven decision making
• Coordinate with customer success team to develop customer advocacy programs, case studies, and referral initiatives that support growth objectives

Head of Marketing

Full-stack Engineer

• Lead by doing: Contribute to core systems while raising the bar on code quality, testing, and design.
• Drive technical conversations: Help your team navigate trade-offs and make sound architectural decisions.
• Mentor and support: Share your experience with peers and junior engineers, and help others grow in their craft.
• Simplify the complex: Find elegant solutions to performance, reliability, and scalability challenges in our distributed rendering infrastructure.
• Unblock the team: Spot problems early, resolve bottlenecks, and keep projects moving forward.
• Champion quality: Promote practices like TDD, pair programming, and continuous delivery to keep us fast without sacrificing stability.

Senior Software Engineer

Product Marketing

• Own product launches end-to-end: positioning, messaging, collateral, and internal enablement.
• Create and maintain sales enablement assets (battlecards, ROI calculators, decks, case studies) that help us displace competitors and shorten sales cycles.
• Build a competitive intelligence function to track competitors and keep our teams sharp on differentiation.
• Define and update ICP personas and buyer journeys, with a focus on mid-market and enterprise e-commerce.
• Partner with Product to ensure roadmap items are translated into customer-friendly narratives and value propositions.
• Equip partners with co-marketing decks, playbooks, and enablement guides, working closely with the Head of Partnerships to support partner-sourced revenue.
• Collaborate with the Head of Enterprise Sales on ABM and enterprise campaigns.
• Collect and synthesize customer and partner feedback to influence product roadmap and GTM strategy.
• Track feature adoption and usage, measuring the effectiveness of GTM launches.

Product Marketing Manager

Content Marketing Manager

• Develop a comprehensive thought leadership strategy for 4-5 key profiles at saas.group
• Create and publish founder-focused content that generates quality M&A leads
• Establish strong internal connections and build or expand external network in the SaaS M&A ecosystem
• Responsible for entire content strategy from conception to execution, transforming internal projects, success stories, and case studies into valuable content
• Produce diverse content formats: long-form guides, social media posts, videos, and newsletters tailored to attract founders
• Collaborate with Head of Growth, CMO, founding team and M&A team to publish and distribute content organically and via potential ads
• Participate in and contribute to relevant communities (LinkedIn, Reddit, X, Slack, Whatsapp) and possibly build a closed saas.group community for SaaS bootstrap founders
• Establish saas.group leaders as recognized industry voices through content calendars, ghostwriting, and content repurposing
• Build and nurture a professional network; attend industry events, conferences, and podcasts; support Head of Growth on live events and podcasts

Marketing Manager, M&A Content and Growth

DevOps Engineer

• Rewardful is an affiliate management platform for SaaS companies operated by saas.group
• Improve infrastructure, scalability, and stability of Rewardful’s Rails-based platform
• Address database scaling challenges to support growing user base and traffic
• Plan and begin implementing migration strategy from Heroku to a more customizable cloud environment
• Introduce architectural changes to support product expansion
• Design, code, and ship new features; make architecture and technology decisions
• Configure and manage containerized environments using Docker and Kubernetes
• Assist customer support and build automation tools for platform operations
• Write automated tests, provide code reviews, and help maintain the platform
• Tech stack: Ruby on Rails 7, JavaScript/TypeScript, Sidekiq, PostgreSQL, Redis, RSpec, Capybara, Heroku, GitHub Actions

Senior Software Engineer, Ruby and DevOps

AI Engineer

• Part of Central AI Team at saas.group.
• Design, evaluate, and ship AI that powers products used by hundreds of thousands of users across the portfolio.
• End-to-end role: collaborate with product and brand teams to translate user needs and data into solution designs, plan and run experiments with clear success metrics, and deliver reliable systems to production with support from DevOps.
• Work across conventional ML and modern GenAI/LLMs, selecting the right approach and caring about data quality, rigorous evaluation, and responsible use.
• Help build reusable AI capabilities - services, libraries, and patterns - that scale across brands.
• Ship a real feature in first 3 months and extract a reusable template; create internal case study and demo.

Head of Sales and Marketing – B2B SaaS

Partner Marketing Manager

Account Executive

Senior Account Executive

Director of Support and Customer Success

Senior Platform Engineer

Ruby on Rails Engineer, Frontend Focused

Senior Fullstack Engineer, .NET

Head of Marketing

Senior Software Engineer

Product Marketing Manager

Head of Marketing

Marketing Manager, M&A Content and Growth

Senior Software Engineer, Ruby and DevOps

Senior AI Engineer