S&P Global

Digital Marketing Specialist

S&P Global

full-time

Posted on:

Origin:  • 🇲🇾 Malaysia

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Job Level

Mid-LevelSenior

About the role

  • Scheduling, posting, and analyzing traffic data on social media platforms (YouTube, LinkedIn Group).
  • Create engaging contents on social media platforms to attract and retain customers and maintain a consistent brand message.
  • Coordinate between internal experts and industry influencers to host e-forums and/or content collaborations.
  • Produce industry webinars with local and regional analysts and promote the events.
  • Coordinate with other local marketers, internal stakeholders, and external writers to produce and coordinate localization of thought leadership assets into Chinese, Japanese, and Korean.
  • Analyze data from social media platforms and Salesforce to assess performance.
  • Conduct website audits and analyze data to recommend improvements and optimize the user experience.

Requirements

  • Proven experience in social media management.
  • Understanding of automotive or technology market trends and emerging digital technologies.
  • Able to map customer touchpoints and understand buyer's journey.
  • Basic video content creation skill set a plus.
  • Experience with Salesforce, Marketo and other data analytics platforms such as Google Analytics and Adobe related to social media.
  • Strong communication skills and ability to engage with diverse audiences across all levels.
  • Knowledge of SEO and SEM is a plus.
  • Ability to work independently and as part of a team.
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