Director, Social Media and Content Strategy
Dropbox
Director, Social, Influencer and PR
Ruggable
full-time
Posted on:
Location Type: Office
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $230,000 per year
Job Level
Lead
About the role
- Develop and execute an integrated PR, social media, and influencer strategy that elevates brand awareness and cultural resonance.
- Lead and inspire a team of talented PR, social, and influencer managers and specialists.
- Build and maintain relationships with key media, editors, creators, and tastemakers to secure impactful, on-brand coverage and partnerships.
- Oversee all social media content and community strategies, driving engagement and growth across platforms.
- Shape influencer campaigns from concept to execution, ensuring they authentically represent Ruggable’s brand voice and values.
- Partner closely with brand, creative, and media teams to align storytelling and effectiveness across all channels.
- Partner closely with Customer Experience teams to keep customer satisfaction at the forefront of social.
- Track performance and translate insights into actionable strategies to continuously evolve our approach.
- Identify cultural trends and moments to keep Ruggable at the forefront of conversation.
Requirements
- A visionary storyteller with 10+ years of experience in PR, social media, influencer marketing, or brand communications.
- Deeply connected in the media and influencer landscape, with a pulse on emerging trends and cultural moments.
- Strategic and data-driven, yet highly creative — you know how to balance brand building with measurable results.
- An inspiring people leader who can develop and motivate a high-performing team.
- A strong collaborator, able to build trust and alignment across cross-functional partners.
- Passionate about design, lifestyle, and shaping culture.
Benefits
- $175,000-230,000 per year base salary
- An annual bonus percentage that varies based on level of role and business performance
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
- Competitive compensation and benefits packages
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PR strategysocial media strategyinfluencer marketingbrand communicationscontent strategycampaign executiondata analysistrend identificationstorytellingcommunity engagement
Soft skills
leadershipteam motivationcollaborationcreativitystrategic thinkingrelationship buildingtrust buildingcommunicationinspirationadaptability
