Salary
💰 $189,000 - $255,600 per year
About the role
- Lead strategy and execution across global social channels (TikTok, LinkedIn, Instagram, Threads).
- Grow a social presence that drives conversation, builds community, and deepens affinity with Dropbox.
- Partner across Brand, Communications, Product Marketing, and in-house creative to bring brand/product stories to life.
- Lead global social strategy and define Dropbox's cultural presence grounded in insight and storytelling.
- Develop programs for creators, freelancers, designers, writers, musicians, and other imaginative thinkers.
- Tap into niche communities, emerging platforms, and aesthetic trends.
- Collaborate with Brand Studio and external creators to elevate social-first content.
- Lead real-time cultural engagement: memes, newsjacking, platform-specific trends.
- Spot and act on cultural moments to make Dropbox feel present and relevant.
- Build POV on participation in broader social discourse.
- Manage and grow a team of social strategists, creators, and analysts.
- Partner with agencies and creators to execute and scale content.
- Foster a creative, agile, and high-trust team culture.
- Define platform-specific KPIs and track engagement, sentiment, and share of voice.
- Turn insights into action, share performance learnings, optimize creative, and inform strategy.
Requirements
- 10+ years of experience in social media, brand marketing, or digital communications.
- Proven track record building standout brand presence and engagement across platforms.
- Deep understanding of internet culture, creators, and what makes content click.
- Strategic thinker with a sharp creative instinct—and a bias toward action.
- Experience leading teams, managing agencies, and working cross-functionally.
- Bonus: experience in tech, design tools, or the creator economy.