Dropbox

Director, Social Media and Content Strategy

Dropbox

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $189,000 - $255,600 per year

Job Level

Lead

About the role

  • Lead strategy and execution across global social channels (TikTok, LinkedIn, Instagram, Threads).
  • Grow a social presence that drives conversation, builds community, and deepens affinity with Dropbox.
  • Partner across Brand, Communications, Product Marketing, and in-house creative to bring brand/product stories to life.
  • Lead global social strategy and define Dropbox's cultural presence grounded in insight and storytelling.
  • Develop programs for creators, freelancers, designers, writers, musicians, and other imaginative thinkers.
  • Tap into niche communities, emerging platforms, and aesthetic trends.
  • Collaborate with Brand Studio and external creators to elevate social-first content.
  • Lead real-time cultural engagement: memes, newsjacking, platform-specific trends.
  • Spot and act on cultural moments to make Dropbox feel present and relevant.
  • Build POV on participation in broader social discourse.
  • Manage and grow a team of social strategists, creators, and analysts.
  • Partner with agencies and creators to execute and scale content.
  • Foster a creative, agile, and high-trust team culture.
  • Define platform-specific KPIs and track engagement, sentiment, and share of voice.
  • Turn insights into action, share performance learnings, optimize creative, and inform strategy.

Requirements

  • 10+ years of experience in social media, brand marketing, or digital communications.
  • Proven track record building standout brand presence and engagement across platforms.
  • Deep understanding of internet culture, creators, and what makes content click.
  • Strategic thinker with a sharp creative instinct—and a bias toward action.
  • Experience leading teams, managing agencies, and working cross-functionally.
  • Bonus: experience in tech, design tools, or the creator economy.
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