Senior Content Marketing Manager, Baby
ZURU
Job Level
Senior
About the role
- Define and execute the global marketing strategy, ensuring alignment with company objectives and revenue growth targets.
- Serve as the brand custodian, ensuring a consistent, compelling narrative across all touchpoints.
- Lead the development of go-to-market strategies for services, solutions, and campaigns.
- Translate business goals into marketing strategies that deliver measurable impact.
- Partner with executive leadership, sales, operations, and other functions to align marketing with business priorities.
- Manage agency and vendor relationships to optimize output and ROI.
- Elevate Testronic’s global brand identity and positioning, ensuring relevance in a competitive market.
- Oversee the digital marketing ecosystem, including website, SEO, content pipelines, and social channels.
- Ensure a world-class digital experience with measurable improvements in engagement and conversion.
- Design, implement, and measure multi-channel campaigns that drive brand awareness, lead generation, and client engagement.
- Optimize marketing performance through analytics, insights, and continuous improvement.
- Manage marketing budgets, ensuring effective resource allocation and maximum ROI.
- Drive a global content strategy that reinforces thought leadership, showcases client success, and highlights Testronic’s value proposition.
- Oversee the creation of high-impact content: case studies, whitepapers, presentations, videos, and more.
- Define and implement internal and external communications strategies, ensuring clarity, consistency, and engagement.
- Lead Testronic’s global Events & Awards program, ensuring impactful industry presence.
- Represent the company at key industry events, positioning Testronic as a leader in gaming services.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
- 10+ years of progressive marketing experience, including leadership roles.
- Proven expertise in brand strategy, digital marketing, campaigns, performance marketing, and content management.
- Experience managing teams and agencies in a global, fast-paced environment.
- Ideally, background in the video games industry or adjacent technology/entertainment sectors.
- Strong strategic thinker with proven ability to translate vision into action.
- Demonstrated success in leading teams and delivering measurable business impact.
- Strong analytical skills with experience in marketing metrics and performance optimization.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to manage multiple priorities while maintaining high standards of quality.
- Results-oriented with a focus on business growth and performance.
- Inspirational leader and team player, fostering collaboration and accountability.
- Creative mindset with a keen eye for brand and storytelling.
- Adaptable and resilient, thriving in a dynamic, global environment.
- Passion for video games and deep understanding of gaming culture.
