Senior Content Marketing Manager, Baby
ZURU
Marketing Specialist
SASSO
full-time
Posted on:
Origin: • 🇺🇸 United States • Louisiana
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Amazon Marketplace Strategy & Execution Develop and implement Amazon sales and marketing strategies for BCLL brands, aligned with seasonal sports calendars and product release cycles.
- Manage Amazon Seller Central and FBA programs, ensuring accurate inventory, timely fulfillment, and optimal buy box performance.
- Create, optimize, and maintain product listings with compelling titles, descriptions, images, videos, and keyword-rich content to maximize search ranking and conversion.
- Plan, execute, and monitor Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, DSP), adjusting bids and targeting to meet ROAS and sales objectives.
- Identify opportunities for expansion into additional Amazon marketplaces, including international channels.
- Performance Optimization & Reporting Monitor key performance indicators (sales, rankings, ratings, reviews, ACoS, TACoS, conversion rates) and provide actionable insights.
- Conduct competitive analysis to ensure BCLL products are positioned as category leaders.
- Collaborate with marketing, content, and design teams to create A+ content, brand stores, and promotional assets.
- Maintain and share regular performance reports with leadership, recommending adjustments to strategy based on data.
- Cross-Functional Collaboration Work with product management to ensure accurate product data, launch timelines, and promotional priorities. Partner with digital marketing to integrate Amazon campaigns with broader paid media, social, and influencer marketing initiatives. Coordinate with customer service to address marketplace inquiries, reviews, and feedback, enhancing brand reputation.
Requirements
- Bachelor's degree in marketing, business, or related field, or equivalent experience.
- 3+ years of experience managing Amazon Seller Central accounts, preferably for consumer products or sports-related brands.
- Proven track record of executing successful Amazon Advertising campaigns and delivering measurable sales growth.
- Strong understanding of SEO/SEM for Amazon, keyword research tools, and listing optimization best practices.
- Proficiency in data analysis and reporting using Amazon reports, Google Analytics, and marketplace analytics tools.
- Experience with inventory forecasting and FBA operations.
- Excellent communication and collaboration skills; ability to manage multiple priorities in a fast-paced environment.
- Familiarity with sports, athletics, or e-commerce seasonal sales cycles a plus.
- Results-Oriented: Focused on delivering measurable revenue growth and ROI.
- Analytical Mindset: Uses data to inform decisions and optimize performance.
- Creative Problem-Solving: Finds innovative solutions to marketplace challenges.
- Collaborative: Works seamlessly across teams and disciplines.
- Adaptable: Thrives in a dynamic, fast-moving environment with shifting priorities.
