Senior Manager, Video Marketing
Saviynt
Associate Creative Director Team (Copywriter and Art Director)
Carmichael Lynch
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $135,000 per year
Job Level
Lead
About the role
- Overview: social-savvy associate creative director team to lead pillar creative content for our largest entertainment, sports, and media client across social platforms. The ideal duo will have a sophisticated eye for design, sharp conceptual skills, and deep pop culture knowledge to create scroll-stopping content. This team must have proven experience producing social-lead creative campaigns, 360 campaigns, TV/OLV, PR extensions, and OOH/activation creative. In addition, we are looking for a team that has a vested personal interest in social media, online trends, sports, and ahead of the curve on new TV shows and movies. Experience with and desire to mentor and assure quality to junior teams is crucial.
- Concept Development: Lead ideation in collaboration with social strategist and production to create a high volume of on-brand and relevant content across platforms (Instagram, Twitter, TikTok, Facebook). Has an eye for mining high ROI creative opportunities out of day-to-day assignments.
- Creative Content Execution: Develop and execute breakthrough social-first creative campaigns that seamlessly tie entertainment, culture, sports, and social media trends. Write, design, and produce high-quality static and motion content independently and on teams.
- Executional Excellence: Ensure the highest level of craft in the execution of all creative assets, from well thought out concepts, to manifesto/messaging, to art direction/design, to final production, paying attention to detail, quality and consistency.
- Innovation & Trends: Stay up-to-date with social/entertainment trends, sports news (pre-season, in-season, and post-season), advertising industry trends, and design technology/capabilities while translating these insights into relevant brand moments.
- Brand Stewardship: Maintain and evolve the brand’s voice, tone, and visual identity, ensuring that all creative work is aligned with the entertainment brand’s brand guidelines, social playbook, and voice while pushing creative boundaries.
- Team Leadership: Mentor junior creatives, providing feedback, direction, and support to cultivate an environment of growth and creativity. Act as an additional quality assurance checkpoint before work is reviewed by creative directors.
- Client Engagement: Present work directly to clients and maintain professional client communication to understand their needs and translate feedback effectively.
- Qualifications: 8-10 years agency or related experience... (abbreviated for brevity in extract)
Requirements
- 8-10 years agency or related experience, with social-first campaign work, traditional advertising/broadcast, and experiential work showcased in portfolio
- Deep knowledge of entertainment, pop culture, sports, and social media trends
- Art Director: Advanced design skills across Adobe Creative Suite (Photoshop, Illustrator, After Effects) | Strong understanding of social video/static best practices | Exceptional typography, composition, and visual storytelling abilities | Proven experience selling through concepts and seeing social-first and 360 campaigns through to completion | Animation experience is a plus
- Copywriter: Proven experience developing voice/tone for big brands | Ability to provide feedback and direction across disciplines | Powerful and persuasive presentation skills | Proven experience selling through concepts and seeing social-first and 360 campaigns through to completion
- Experience writing and designing for major entertainment, streaming, and/or sports brands preferred
- Self-starter mentality with proven ability to solve creative challenges independently
- Understanding of social platform specifications and best practices
- Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines. Comfortability holding junior teams accountable to timelines and craft expectations
- Excellent communication and presentation skills—both verbal and visual
