Senior Marketing Manager
Testronic
Senior Vice President, Chief Marketing Officer
Lindblad Expeditions
full-time
Posted on:
Origin: • 🇺🇸 United States • New York, Washington
Visit company websiteSalary
💰 $240,000 - $270,000 per year
Job Level
Lead
About the role
- Develop and lead a comprehensive, multi-channel global marketing strategy aligned with corporate objectives, growth targets, and brand positioning.
- Act as a strategic advisor to the CEO and executive leadership team, providing insights on market trends, customer behavior, and competitive dynamics.
- Translate the company’s mission and vision into compelling brand narratives and campaigns that resonate across diverse customer segments.
- Champion the customer journey—using data, feedback, and research to optimize experience and deepen brand loyalty.
- Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships.
- Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics.
- Lead integrated marketing campaigns from ideation through execution, ensuring timely delivery, budget management, and measurable results.
- Drive innovation by testing new channels, tools, and marketing technologies to expand reach and effectiveness.
- Build, lead, and inspire a high-performing, cross-functional marketing team; establish a culture of creativity, accountability, collaboration, and continuous learning.
- Manage and collaborate with external partners, creative agencies, media outlets, and influencers to scale marketing efforts and brand visibility.
- Develop and lead a proactive PR strategy, media presence, and executive visibility.
- Represent the brand as a thought leader at industry events, in media engagements, and across partner ecosystems.
- Collaborate with Revenue Management and Sales to develop long-term marketing and promotional strategies, including defined KPIs, creative campaigns, and clearly targeted audiences.
- Oversee the commercial strategy and partnership with National Geographic and Disney, ensuring alignment on deliverables, long-term planning, regular performance reviews, and shared insights.
- Lead marketing spend optimization and customer acquisition strategies, leveraging ROI analysis, consumer and competitive insights, and alignment with overall business goals.
Requirements
- 15+ years of progressive marketing leadership experience, with at least 5 years in a senior role.
- Track record of success in industries such as travel, hospitality, luxury goods, lifestyle brands, or similar experience-driven sectors.
- Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics.
- Strong strategic and analytical mindset with the ability to interpret complex data and translate insights into action.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Experience managing internal creative teams and external agencies across global or multi-regional campaigns.
- Passion for adventure travel, sustainability, experiential storytelling, and connecting with purpose-driven audiences.
- Preferred: Experience in cruise, luxury tourism, or adventure travel markets.
- Preferred: Global marketing experience, with knowledge of culturally diverse markets and international consumer behavior.
- Preferred: Proficiency in marketing technology platforms including CRM, marketing automation, analytics tools, and content management systems.
