Content Marketer
Animalz
AssemblyWordPress
Director of Content and Campaigns
Swoop
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $155,000 per year
Job Level
Lead
About the role
- Maintain Swoop’s brand through copy and ensure consistent brand messaging across formats and platforms.
- Develop compelling narratives showcasing Swoop’s expertise in pharmaceutical marketing, AI, privacy, and patient-first omnichannel strategies.
- Cultivate and maintain relationships with key industry organizations, including negotiating contracts and managing memberships.
- Leverage research platforms and internal MarTech insights to identify trends and develop thought leadership content.
- Capture data and analytics from MarTech platforms (e.g., Gong, Seismic, Yoast, Media Radar) to refine content strategy and optimize campaign performance.
- Collaborate with internal teams, strategic partners, and industry experts to develop relevant content.
- Create email marketing campaigns including newsletters, product announcements, and event promotions.
- Own and maintain Swoop's website copy, optimizing for SEO and user experience.
- Execute internal communications strategy to keep employees informed and engaged.
- Partner with product, sales, and other teams to align messaging and support campaign execution.
- Report directly to the VP, Content & Campaign Strategy.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 7+ years of experience in content marketing or a related field.
- Experience working in the pharmaceutical or healthcare industry is a plus.
- Proven track record of success in content marketing.
- Deep understanding of the pharmaceutical marketing industry, AI, privacy, and patient-first messaging.
- Excellent writing, editing, and communication skills, with a strong attention to detail.
- Experience working with content management systems (CMS) and email marketing platforms.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Ability to collaborate effectively with cross-functional teams.
- Experience managing contracts and working with membership organizations.
- Proficiency with MarTech software such as Gong, Seismic, Yoast, and Media Radar.
- East-coast based, preferred.
