Swoop

Content Marketing Manager

• Maintain Swoop’s brand through copy and ensure consistent brand messaging across formats and platforms.
• Develop compelling narratives showcasing Swoop’s expertise in pharmaceutical marketing, AI, privacy, and patient-first omnichannel strategies.
• Cultivate and maintain relationships with key industry organizations, including negotiating contracts and managing memberships.
• Leverage research platforms and internal MarTech insights to identify trends and develop thought leadership content.
• Capture data and analytics from MarTech platforms (e.g., Gong, Seismic, Yoast, Media Radar) to refine content strategy and optimize campaign performance.
• Collaborate with internal teams, strategic partners, and industry experts to develop relevant content.
• Create email marketing campaigns including newsletters, product announcements, and event promotions.
• Own and maintain Swoop's website copy, optimizing for SEO and user experience.
• Execute internal communications strategy to keep employees informed and engaged.
• Partner with product, sales, and other teams to align messaging and support campaign execution.
• Report directly to the VP, Content & Campaign Strategy.

Director of Content and Campaigns

Product Manager

• Build product prototypes by integrating real-world data, social determinants of health, and LLM technology into measurement solutions.
• Empower clients to effectively target and engage precise audiences, improving their marketing outcomes and satisfaction with products.
• Strategically lead a net new product offering by understanding market trends and Swoop’s existing assets across audiences, agents, and communities.
• Collaborate with internal teams, such as Engineering, Data Science, and Marketing, and engage with external stakeholders, including clients and industry partners, to gather feedback and ensure product alignment with market needs.
• Define and communicate a clear product vision and road map for measurement solutions, ensuring alignment with company goals and market trends.
• Monitor industry trends and emerging technologies to identify opportunities for innovation and differentiation in measurement and analytics.
• Evaluate and track product success and inform iterative improvements.
• Lead go-to-market strategies for new measurement products, including positioning, messaging, and client enablement.
• Coach product managers and Customer Success colleagues, fostering a culture of innovation, collaboration, and continuous learning.
• Ensure compliance with data privacy regulations and ethical standards in the development and deployment of measurement tools.
• Report to the Vice President of Product.

Director of Content and Campaigns

Principal Product Manager