Lindblad Expeditions

Chief Marketing Officer

• Develop and lead a comprehensive, multi-channel global marketing strategy aligned with corporate objectives, growth targets, and brand positioning.
• Act as a strategic advisor to the CEO and executive leadership team, providing insights on market trends, customer behavior, and competitive dynamics.
• Translate the company’s mission and vision into compelling brand narratives and campaigns that resonate across diverse customer segments.
• Champion the customer journey—using data, feedback, and research to optimize experience and deepen brand loyalty.
• Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships.
• Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics.
• Lead integrated marketing campaigns from ideation through execution, ensuring timely delivery, budget management, and measurable results.
• Drive innovation by testing new channels, tools, and marketing technologies to expand reach and effectiveness.
• Build, lead, and inspire a high-performing, cross-functional marketing team; establish a culture of creativity, accountability, collaboration, and continuous learning.
• Manage and collaborate with external partners, creative agencies, media outlets, and influencers to scale marketing efforts and brand visibility.
• Develop and lead a proactive PR strategy, media presence, and executive visibility.
• Represent the brand as a thought leader at industry events, in media engagements, and across partner ecosystems.
• Collaborate with Revenue Management and Sales to develop long-term marketing and promotional strategies, including defined KPIs, creative campaigns, and clearly targeted audiences.
• Oversee the commercial strategy and partnership with National Geographic and Disney, ensuring alignment on deliverables, long-term planning, regular performance reviews, and shared insights.
• Lead marketing spend optimization and customer acquisition strategies, leveraging ROI analysis, consumer and competitive insights, and alignment with overall business goals.

Senior Vice President, Chief Marketing Officer